{"id":16203,"date":"2026-03-16T14:11:07","date_gmt":"2026-03-16T13:11:07","guid":{"rendered":"https:\/\/rapport-valais.ch\/?page_id=16203"},"modified":"2026-04-23T13:29:28","modified_gmt":"2026-04-23T11:29:28","slug":"gb-mrag-2025","status":"publish","type":"page","link":"https:\/\/rapport-valais.ch\/de\/gb-mrag-2025\/","title":{"rendered":"Rapport de gestion MRAG 2025 (DE)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"16203\" class=\"elementor elementor-16203\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a2d8234 tab-matiere e-flex e-con-boxed e-con e-parent\" data-id=\"5a2d8234\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2a99e18f e-con-full e-flex e-con e-child\" data-id=\"2a99e18f\" data-element_type=\"container\" data-e-type=\"container\" id=\"div-content-table\" 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elementor-widget-table-of-contents\" data-id=\"644661fc\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"content-table\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tInhaltsverzeichnis\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__644661fc\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1721c53d e-con-full e-flex e-con e-child\" data-id=\"1721c53d\" data-element_type=\"container\" data-e-type=\"container\" id=\"open-div-content-table-mobile\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;fixed&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60c20bc2 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"60c20bc2\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"open-icon-content-table-mobile\" 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17.9346 2.12615 17.9346C1.6229 17.9346 1.21497 17.5267 1.21497 17.0235C1.21497 16.5202 1.6229 16.1123 2.12615 16.1123C2.6294 16.1123 3.03733 16.5202 3.03733 17.0235Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e75ec06 e-con-full e-flex e-con e-parent\" data-id=\"e75ec06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2edd423 e-con-full e-flex e-con e-child\" data-id=\"2edd423\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;fixed&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-850ec8f elementor-widget elementor-widget-image\" data-id=\"850ec8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.valais.ch\/en\/information\/trade\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"462\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/Valais_RVB_FR-512.png\" class=\"attachment-large size-large wp-image-13150\" alt=\"\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/Valais_RVB_FR-512.png 512w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/Valais_RVB_FR-512-300x271.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16de297 elementor-widget elementor-widget-heading\" data-id=\"16de297\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Matterhorn Region AG<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e3a658 elementor-nav-menu__align-end wpml-dd-select elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-widget elementor-widget-nav-menu\" data-id=\"4e3a658\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-4e3a658\" class=\"elementor-nav-menu\"><li class=\"menu-item wpml-ls-slot-14 wpml-ls-item wpml-ls-item-de wpml-ls-current-language wpml-ls-menu-item wpml-ls-last-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-has-children menu-item-wpml-ls-14-de\"><a href=\"https:\/\/rapport-valais.ch\/de\/\" aria-current=\"page\" aria-expanded=\"false\" aria-controls=\"wpml-ls-submenu-wpml-ls-14-de\" class=\"elementor-item\"><span class=\"wpml-ls-display\">DE<\/span><\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item wpml-ls-slot-14 wpml-ls-item wpml-ls-item-fr wpml-ls-menu-item wpml-ls-first-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-14-fr\"><a href=\"https:\/\/rapport-valais.ch\/fr\/\" title=\"Wechseln zu FR\" aria-label=\"Wechseln zu FR\" class=\"elementor-sub-item\"><span class=\"wpml-ls-display\">FR<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-4e3a658\" class=\"elementor-nav-menu\"><li class=\"menu-item wpml-ls-slot-14 wpml-ls-item wpml-ls-item-de wpml-ls-current-language wpml-ls-menu-item wpml-ls-last-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-has-children menu-item-wpml-ls-14-de\"><a href=\"https:\/\/rapport-valais.ch\/de\/\" aria-current=\"page\" aria-expanded=\"false\" aria-controls=\"wpml-ls-submenu-wpml-ls-14-de\" class=\"elementor-item\" tabindex=\"-1\"><span class=\"wpml-ls-display\">DE<\/span><\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item wpml-ls-slot-14 wpml-ls-item wpml-ls-item-fr wpml-ls-menu-item wpml-ls-first-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-14-fr\"><a href=\"https:\/\/rapport-valais.ch\/fr\/\" title=\"Wechseln zu FR\" aria-label=\"Wechseln zu FR\" class=\"elementor-sub-item\" tabindex=\"-1\"><span class=\"wpml-ls-display\">FR<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dbe0979 watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"dbe0979\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:3,&quot;sizes&quot;:[]},&quot;background_motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:3.6,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;background_motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8598e4 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"b8598e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Gesch\u00e4ftsbericht<br>\nMatterhorn Region AG<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e09370d animate-on-display elementor-widget elementor-widget-heading\" data-id=\"e09370d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">2025<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-331cabf0 watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"331cabf0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7930e0c4 elementor-widget elementor-widget-heading\" data-id=\"7930e0c4\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"vorwort\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vorwort.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-179462b5 e-flex e-con-boxed e-con e-child\" data-id=\"179462b5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-34fd85a4 e-transform animate-on-display e-flex e-con-boxed e-con e-child\" data-id=\"34fd85a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.02,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1106f86d e-con-full e-flex e-con e-child\" data-id=\"1106f86d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6708f9 elementor-widget elementor-widget-text-editor\" data-id=\"a6708f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"size-medium wp-image-11655 aligncenter\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/MRAG_Logo_CMYK_blackclaim-300x197.png\" alt=\"\" width=\"300\" height=\"197\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/MRAG_Logo_CMYK_blackclaim-300x197.png 300w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/MRAG_Logo_CMYK_blackclaim-1024x673.png 1024w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/MRAG_Logo_CMYK_blackclaim-768x505.png 768w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/MRAG_Logo_CMYK_blackclaim.png 1123w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3eca6057 e-flex e-con-boxed e-con e-child\" data-id=\"3eca6057\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-488b7b37 elementor-widget elementor-widget-heading\" data-id=\"488b7b37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Stabilit\u00e4t im Wandel.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7028ca2d elementor-widget elementor-widget-text-editor\" data-id=\"7028ca2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Im Jahr 2025 hat die MRAG ihr Gesch\u00e4ftsmodell in einem unsicheren internationalen Umfeld gezielt weiterentwickelt und die Zusammenarbeit mit ihren Partnern intensiviert. Damit st\u00e4rkt sie die internationale Positionierung des Wallis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eda55dd elementor-button-info elementor-widget elementor-widget-button\" data-id=\"7eda55dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTY0NTUsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Calque_1\" data-name=\"Calque 1\" viewBox=\"0 0 114.5 114.5\"><defs><style>.cls-1{fill:#fafafa;}.cls-2{fill:#a8091a;}<\/style><\/defs><path class=\"cls-1\" d=\"M57.25,0A57.25,57.25,0,1,0,114.5,57.25,57.25,57.25,0,0,0,57.25,0Zm-6.1,77.9a2.6,2.6,0,0,1-3.68-3.68l17-17-17-17a2.6,2.6,0,0,1,3.68-3.68L71.8,57.25Z\"><\/path><path class=\"cls-2\" d=\"M47.47,36.6a2.6,2.6,0,0,0,0,3.68l17,17-17,17a2.6,2.6,0,0,0,3.68,3.68L71.8,57.25,51.15,36.6A2.6,2.6,0,0,0,47.47,36.6Z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Vorwort lesen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e59549 watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"2e59549\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:20}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1752cc4d animate-on-display elementor-widget elementor-widget-heading\" data-id=\"1752cc4d\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"mrag\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Matterhorn Region AG.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32070c3 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"32070c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die Matterhorn Region AG MRAG ist ein Kompetenzzentrum, das Leistungen f\u00fcr Destinationen und Unternehmen anbietet, die Walliser Produkte und Dienstleistungen auf internationalen M\u00e4rkten bewerben, vertreiben und verkaufen m\u00f6chten. Seit 2021 erschliesst sie in enger Zusammenarbeit mit ihren Partnern unter der Marke Wallis neben Asien und Nordamerika auch die europ\u00e4ischen M\u00e4rkte. Derzeit ist die MRAG weltweit in 23 L\u00e4ndern aktiv.<\/p><p>Die Aktivit\u00e4ten der MRAG reichen von der Promotion bis hin zur Vermarktung \u00fcber den digitalen Marktplatz Wallis B2B. Das Wallis war eine der ersten Regionen in der Schweiz, die \u00fcber eine solche Strategie mit geeigneten digitalen Werkzeugen verf\u00fcgte.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a99a9c4 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"6a99a9c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.youtube.com\/watch?v=WsK69vdJ9N0\" target=\"_blank\" rel=\"noopener\" data-wp-editing=\"1\"><img decoding=\"async\" class=\"alignnone wp-image-11735 size-large\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/video-mrag-2-1024x599.png\" alt=\"\" width=\"800\" height=\"468\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/video-mrag-2-1024x599.png 1024w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/video-mrag-2-300x176.png 300w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/video-mrag-2-768x449.png 768w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/video-mrag-2-1536x899.png 1536w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/video-mrag-2-2048x1198.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c63479d watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"2c63479d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-57cf9da e-con-full e-flex e-con e-child\" data-id=\"57cf9da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25f8c075 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"25f8c075\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">11 Nahm\u00e4rkte<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-337e464d animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"337e464d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Belgien, D\u00e4nemark, Deutschland, Finnland, Frankreich, Holland, Italien, Luxemburg, Norwegen, Schweden, Vereinigtes K\u00f6nigreich.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d987a5c e-con-full e-flex e-con e-child\" data-id=\"7d987a5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e590448 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"e590448\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">12 Fernm\u00e4rkte<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f67bba9 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"f67bba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>China, Hongkong, Kanada, Indonesien, Malaysia, Philippinen, Singapur, S\u00fcdkorea, Taiwan, Thailand, USA, Vietnam.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d6f562c watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"4d6f562c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:20}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bafa6e animate-on-display elementor-widget elementor-widget-heading\" data-id=\"6bafa6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Funktionsprinzip der MRAG.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1959b4 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"c1959b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Das Hauptziel des MRAG ist es, in der internationalen Promotion an St\u00e4rke zu gewinnen. Dabei soll nicht nur das Wallis gef\u00f6rdert, sondern dieses Interesse auch mit Verk\u00e4ufen konkretisiert werden. Zu diesem Zweck b\u00fcndelt die MRAG die Kompetenzen und das Know-how ihrer Partner. So kann sie den Bed\u00fcrfnissen ihrer internationalen Kunden entsprechen und eine erfolgreiche Gesch\u00e4ftst\u00e4tigkeit sicherstellen. Mit dem Zusammenschluss unter der Marke Wallis generieren die MRAG und ihre Partner in Form von Bekanntheitsgrad und Umsatz einen exponentiellen Mehrwert f\u00fcr die Walliser Wirtschaft.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91b8523 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"91b8523\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/fontionnement-mrag-de-2.png\" data-elementor-open-lightbox=\"no\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"884\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/fontionnement-mrag-de-2.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-16128\" alt=\"\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/fontionnement-mrag-de-2.png 1080w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/fontionnement-mrag-de-2-300x246.png 300w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/fontionnement-mrag-de-2-1024x838.png 1024w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/fontionnement-mrag-de-2-768x629.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bebfe0 watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"5bebfe0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:20}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e4e815 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"1e4e815\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"club-entreprises\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Partner. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-440498ce e-grid e-con-boxed e-con e-child\" data-id=\"440498ce\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d64ae7 animate-on-display elementor-widget elementor-widget-image\" data-id=\"4d64ae7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aletscharena.ch\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"355\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-aletsch-arena.png\" class=\"attachment-large size-large wp-image-11960\" alt=\"\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-aletsch-arena.png 460w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-aletsch-arena-300x232.png 300w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a14807 animate-on-display elementor-widget elementor-widget-image\" data-id=\"8a14807\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.belalp.ch\/de\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"355\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/logo_belalp-blatten.png\" class=\"attachment-large size-large wp-image-16350\" alt=\"\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/logo_belalp-blatten.png 460w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/logo_belalp-blatten-300x232.png 300w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ee021b animate-on-display elementor-widget elementor-widget-image\" data-id=\"9ee021b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.brig-simplon.ch\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"355\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-brig-simplon.png\" class=\"attachment-large size-large wp-image-11961\" alt=\"\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-brig-simplon.png 460w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-brig-simplon-300x232.png 300w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cee955 animate-on-display elementor-widget elementor-widget-image\" data-id=\"3cee955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.gornergrat.ch\/de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"355\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Logo_Gornergrat_Bahn.png\" class=\"attachment-large size-large wp-image-16043\" alt=\"\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Logo_Gornergrat_Bahn.png 460w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Logo_Gornergrat_Bahn-300x232.png 300w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cb6442 animate-on-display elementor-widget elementor-widget-image\" data-id=\"9cb6442\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/celliers.ch\/de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"355\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-celliers-de-sion.png\" class=\"attachment-large size-large wp-image-11975\" alt=\"\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-celliers-de-sion.png 460w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-celliers-de-sion-300x232.png 300w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81ad394 animate-on-display elementor-widget elementor-widget-image\" data-id=\"81ad394\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/leukerbad.ch\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"355\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/logo-leukerbad-DE.png\" class=\"attachment-large size-large wp-image-16352\" alt=\"\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/logo-leukerbad-DE.png 460w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/logo-leukerbad-DE-300x232.png 300w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e748894 animate-on-display elementor-widget elementor-widget-image\" data-id=\"e748894\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.martigny.com\/de\/praktisch\/martigny-region-49723\/?gt-reset\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"355\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-martigny.png\" class=\"attachment-large size-large wp-image-11978\" alt=\"\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-martigny.png 460w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-martigny-300x232.png 300w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23a2019 animate-on-display elementor-widget elementor-widget-image\" data-id=\"23a2019\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.nendaz.ch\/de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"355\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-nendaz.png\" class=\"attachment-large size-large wp-image-11981\" alt=\"\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-nendaz.png 460w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-nendaz-300x232.png 300w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c5d19a animate-on-display elementor-widget elementor-widget-image\" data-id=\"4c5d19a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.regiondentsdumidi.ch\/de\/region-dents-du-midi-de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"355\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-rddm.png\" class=\"attachment-large size-large wp-image-11979\" alt=\"\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-rddm.png 460w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-rddm-300x232.png 300w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-339ee41 animate-on-display elementor-widget elementor-widget-image\" data-id=\"339ee41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.saas-fee.ch\/de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"355\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-saas-fee.png\" class=\"attachment-large size-large wp-image-11980\" alt=\"\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-saas-fee.png 460w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-saas-fee-300x232.png 300w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4f198c animate-on-display elementor-widget elementor-widget-image\" data-id=\"a4f198c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.valdanniviers.ch\/de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"355\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Logo_Val-d-anniviers.png\" class=\"attachment-large size-large wp-image-15748\" alt=\"\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Logo_Val-d-anniviers.png 460w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Logo_Val-d-anniviers-300x232.png 300w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d05d0a animate-on-display elementor-widget elementor-widget-image\" data-id=\"7d05d0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.valais.ch\/de\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"671\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2025\/04\/Logo-VWP_FR-1.png\" class=\"attachment-large size-large wp-image-15028\" alt=\"\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2025\/04\/Logo-VWP_FR-1.png 940w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2025\/04\/Logo-VWP_FR-1-300x251.png 300w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2025\/04\/Logo-VWP_FR-1-768x644.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78dac90 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"78dac90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.vwpnet.ch\/de\/seiten\/matterhorn-region-ag\/partner-werden-1855\" target=\"_blank\" rel=\"noopener\"><span lang=\"DE-CH\">Partner der MRAG werden<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a289726 watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"a289726\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:20}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5745a91 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"5745a91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Organisation und Kompetenzen.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45907f1 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"45907f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Der Erfolg der Zusammenarbeit h\u00e4ngt von der bestm\u00f6glichen Nutzung der verschiedenen Kompetenzen und Ressourcen entlang der gesamten Wertsch\u00f6pfungskette ab. Durch Leistungsvereinbarungen kann die MRAG von den zahlreichen vorhandenen Kompetenzen profitieren, ohne neue Strukturen zu schaffen. Das Produktmanagement-Team der MRAG unterst\u00fctzt die Partner aktiv bei der Gestaltung und Entwicklung von Produkten und \u00fcbernimmt insbesondere deren B\u00fcndelung. Diese Produkte werden dann von den Marktverantwortlichen international beworben. Das Team im Kundendienst sorgt daf\u00fcr, dass der Angebots-, Buchungs- und Inkassoprozess f\u00fcr die Partner der MRAG reibungslos abl\u00e4uft. Es spielt daher sowohl f\u00fcr Unternehmen als auch f\u00fcr den Endkunden eine entscheidende Rolle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74e97df elementor-widget elementor-widget-image\" data-id=\"74e97df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"540\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Organigramme_MRAG_2025.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-15877\" alt=\"\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Organigramme_MRAG_2025.png 1200w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Organigramme_MRAG_2025-300x135.png 300w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Organigramme_MRAG_2025-1024x461.png 1024w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Organigramme_MRAG_2025-768x346.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a89831 e-flex e-con-boxed e-con e-parent\" data-id=\"9a89831\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1c7c3a77 e-flex e-con-boxed e-con e-child\" data-id=\"1c7c3a77\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d3309ad e-con-full e-flex e-con e-child\" data-id=\"5d3309ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2a7de5e8 e-con-full watch-on-display e-flex e-con e-child\" data-id=\"2a7de5e8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f435393 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"2f435393\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"cycle-week\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vision.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-308cdee8 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"308cdee8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ein professionelles Kompetenzzentrum, welches Aufgaben und St\u00e4rken entlang der gesamten Wertsch\u00f6pfungskette b\u00fcndelt, um den Kunden Walliser Produkte und Dienstleistungen aus einer Hand anzubieten und die Positionierung und internationale Wettbewerbsf\u00e4higkeit des Wallis langfristig zu st\u00e4rken.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6fa4f2 e-flex e-con-boxed e-con e-parent\" data-id=\"b6fa4f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9e419e7 e-con-full e-flex e-con e-child\" data-id=\"9e419e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-12e3e87 e-con-full watch-on-display e-flex e-con e-child\" data-id=\"12e3e87\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84cc761 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"84cc761\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"vfc\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Wertversprechen.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8354a42 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"8354a42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"caret-color: #000000; color: #000000; text-align: start;\">\u2192 Steigerung des Mehrwerts w\u00e4hrend des ganzen Jahres durch eine verbesserte internationale Wettbewerbsf\u00e4higkeit.<\/p><p style=\"caret-color: #000000; color: #000000; text-align: start;\">\u2192 Effizienzsteigerung durch B\u00fcndelung der Kr\u00e4fte bez\u00fcglich Wissen, Personal, Finanzen und Fokussierung aller Beteiligten auf ihre Kernkompetenzen.<\/p><p style=\"caret-color: #000000; color: #000000; text-align: start;\">\u2192 H\u00f6here Marktpr\u00e4senz und Aufbau eines ausgepr\u00e4gten internationalen Netzwerks.<\/p><p style=\"caret-color: #000000; color: #000000; text-align: start;\">\u2192 Konsequente Fokussierung auf die Kundenbed\u00fcrfnisse auf der Basis von fundierten Insights.<\/p><p style=\"caret-color: #000000; color: #000000; text-align: start;\">\u2192 Attraktives, diversifiziertes und marktspezifisches Produktportfolio.<\/p><p style=\"caret-color: #000000; color: #000000; text-align: start;\">\u2192 Neue Perspektiven durch Erfahrungsaustausch und kollektiven Lernprozess.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c657df e-flex e-con-boxed e-con e-child\" data-id=\"9c657df\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-731b7c7b watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"731b7c7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4a11e179 e-flex e-con-boxed e-con e-child\" data-id=\"4a11e179\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2736a5 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"b2736a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strategische Ziele.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e38a16f e-grid e-con-boxed e-con e-child\" data-id=\"4e38a16f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4040029c e-con-full animate-on-display e-flex e-con e-child\" data-id=\"4040029c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4159f7e7 e-con-full e-flex e-con e-child\" data-id=\"4159f7e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1411d453 elementor-widget elementor-widget-image\" data-id=\"1411d453\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/2019_icon_SVG_L_star_\u00a9Valais_Wallis-Promotion.svg\" class=\"attachment-large size-large wp-image-11757\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-284f3e53 e-con-full e-flex e-con e-child\" data-id=\"284f3e53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e29cfb2 elementor-widget elementor-widget-text-editor\" data-id=\"3e29cfb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\nSteigern der <b><span style=\"color: #ac1416;\"> Bekanntheit des Wallis <\/span><\/b> in den definierten internationalen M\u00e4rkten.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b755b2b elementor-absolute elementor-widget elementor-widget-image\" data-id=\"2b755b2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8932\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31a75c1 e-con-full animate-on-display e-flex e-con e-child\" data-id=\"31a75c1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9b48706 e-con-full e-flex e-con e-child\" data-id=\"9b48706\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bba056 elementor-widget elementor-widget-image\" data-id=\"6bba056\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/2019_icon_SVG_L_108_\u00a9Valais_Wallis-Promotion.svg\" class=\"attachment-large size-large wp-image-11756\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-273cb1d e-con-full e-flex e-con e-child\" data-id=\"273cb1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6088439 elementor-widget elementor-widget-text-editor\" data-id=\"6088439\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<b><span style=\"color: #ac1416;\"> Positionierung des Wallis <\/span><\/b>als attraktive Destination in den Bereichen alpiner Tourismus, Outdoorsport und Weintourismus in den definierten internationalen M\u00e4rkten.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27f8cea elementor-absolute elementor-widget elementor-widget-image\" data-id=\"27f8cea\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8932\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b0887b e-con-full animate-on-display e-flex e-con e-child\" data-id=\"1b0887b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2b4dd98 e-con-full e-flex e-con e-child\" data-id=\"2b4dd98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3dfac62 elementor-widget elementor-widget-image\" data-id=\"3dfac62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/2019_icon_SVG_L_99_\u00a9Valais_Wallis-Promotion.svg\" class=\"attachment-large size-large wp-image-11755\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f5a84f e-con-full e-flex e-con e-child\" data-id=\"4f5a84f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01a9557 elementor-widget elementor-widget-text-editor\" data-id=\"01a9557\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><span style=\"color: #ac1416;\">Nachhaltiges Wachstum<\/span><\/b> der zentralen touristischen Kennzahlen \u00fcber alle vier Jahreszeiten hinweg.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-352ddf5 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"352ddf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8932\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d8bcea e-con-full animate-on-display e-flex e-con e-child\" data-id=\"9d8bcea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b735808 e-con-full e-flex e-con e-child\" data-id=\"b735808\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-317169c elementor-widget elementor-widget-image\" data-id=\"317169c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/02\/familien-wanderung-l.jpg\" class=\"attachment-large size-large wp-image-13127\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d183794 e-con-full e-flex e-con e-child\" data-id=\"d183794\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5552668 elementor-widget elementor-widget-text-editor\" data-id=\"5552668\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSteigerung der <b><span style=\"color: #ac1416;\">Besucherzahlen im Wallis <\/span><\/b> \u00fcber das ganze Jahr hinweg.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a28e554 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"a28e554\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8932\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4f62b1 e-con-full animate-on-display e-flex e-con e-child\" data-id=\"a4f62b1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9437198 e-con-full e-flex e-con e-child\" data-id=\"9437198\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-459594a elementor-widget elementor-widget-image\" data-id=\"459594a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/2019_icon_SVG_L_50_\u00a9Valais_Wallis-Promotion.svg\" class=\"attachment-large size-large wp-image-11754\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74802ae e-con-full e-flex e-con e-child\" data-id=\"74802ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8c840f elementor-widget elementor-widget-text-editor\" data-id=\"f8c840f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<b><span style=\"color: #ac1416;\">Umsatzsteigerung <\/span><\/b> in den Bereichen B2B und B2C.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-029d657 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"029d657\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8932\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4341bf watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"f4341bf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:20}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-affa458 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"affa458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Wertsch\u00f6pfungskette.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6783694 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"6783694\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Um diese Ziele zu erreichen, sind die Aktivit\u00e4ten der MRAG auf die gesamte Wertsch\u00f6pfungskette ausgerichtet:<\/p><p style=\"font-weight: 400;\">\u2192 <strong>Insights:<\/strong> Regelm\u00e4ssige \u00dcberpr\u00fcfung der Marktsituation, um die Marketingstrategie bei bedeutenden Ver\u00e4nderungen schnell anpassen zu k\u00f6nnen.<\/p><p style=\"font-weight: 400;\">\u2192 <strong>Produkte:<\/strong> Integration von Produkten in den digitalen Marktplatz in enger Zusammenarbeit mit den Partnern.<\/p><p style=\"font-weight: 400;\">\u2192 <strong>Promotion:<\/strong> Gemeinsame Promotionsaktivit\u00e4ten mit den Partnern in den Zielm\u00e4rkten unter der Marke Wallis.<\/p><p style=\"font-weight: 400;\">\u2192<strong> Verkauf:<\/strong> B2B- und B2C-Vermarktung \u00fcber den digitalen Marktplatz Wallis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12357df e-flex e-con-boxed e-con e-child\" data-id=\"12357df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dfa2db7 e-grid e-con-boxed e-con e-child\" data-id=\"dfa2db7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-99db86e e-con-full animate-on-display e-flex e-con e-child\" data-id=\"99db86e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-facb48f e-con-full e-flex e-con e-child\" data-id=\"facb48f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1881108 elementor-widget elementor-widget-image\" data-id=\"1881108\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/2019_icon_PNG_L_85_\u00a9Valais_Wallis-Promotion_Divers.png\" class=\"attachment-large size-large wp-image-11993\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3440ec e-con-full e-flex e-con e-child\" data-id=\"a3440ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd73faf elementor-widget elementor-widget-text-editor\" data-id=\"bd73faf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><span style=\"color: #ac1416;\">Insights<\/span><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca371a5 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"ca371a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8932\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92c1af8 e-con-full animate-on-display e-flex e-con e-child\" data-id=\"92c1af8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-fc5a4ed e-con-full e-flex e-con e-child\" data-id=\"fc5a4ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a407851 elementor-widget elementor-widget-image\" data-id=\"a407851\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/2019_icon_PNG_L_ticket_\u00a9Valais_Wallis-Promotion.png\" class=\"attachment-large size-large wp-image-11994\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65ad74d e-con-full e-flex e-con e-child\" data-id=\"65ad74d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58e8d47 elementor-widget elementor-widget-text-editor\" data-id=\"58e8d47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><span style=\"color: #ac1416;\">Produkte<\/span><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bff6b9e elementor-absolute elementor-widget elementor-widget-image\" data-id=\"bff6b9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8932\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23bd3a8 e-con-full animate-on-display e-flex e-con e-child\" data-id=\"23bd3a8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6effb69 e-con-full e-flex e-con e-child\" data-id=\"6effb69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69af0d1 elementor-widget elementor-widget-image\" data-id=\"69af0d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/2019_icon_SVG_L_star_\u00a9Valais_Wallis-Promotion.svg\" class=\"attachment-large size-large wp-image-11757\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d34a306 e-con-full e-flex e-con e-child\" data-id=\"d34a306\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d13420e elementor-widget elementor-widget-text-editor\" data-id=\"d13420e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><span style=\"color: #ac1416;\">Promotion<\/span><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adb7193 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"adb7193\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8932\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55a6d6a e-con-full animate-on-display e-flex e-con e-child\" data-id=\"55a6d6a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0fa4b46 e-con-full e-flex e-con e-child\" data-id=\"0fa4b46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d73421 elementor-widget elementor-widget-image\" data-id=\"4d73421\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/2019_icon_SVG_L_50_\u00a9Valais_Wallis-Promotion.svg\" class=\"attachment-large size-large wp-image-11754\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7ff5ee e-con-full e-flex e-con e-child\" data-id=\"f7ff5ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c46ebe1 elementor-widget elementor-widget-text-editor\" data-id=\"c46ebe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><span style=\"color: #ac1416;\">Verkauf<\/span><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17a7ce9 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"17a7ce9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8932\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb2ad59 e-flex e-con-boxed e-con e-parent\" data-id=\"fb2ad59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bd60bbc e-con-full e-flex e-con e-child\" data-id=\"bd60bbc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c8b49d e-con-full e-flex e-con e-child\" data-id=\"0c8b49d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b8be474 e-con-full watch-on-display e-flex e-con e-child\" data-id=\"b8be474\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3994b18 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"3994b18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strategie 2025-2028.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce683c2 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"ce683c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Die internationalen Marketingaktivit\u00e4ten der MRAG orientieren sich an den Strategien ihrer Partner sowie an der Strategie 2025\u20132028 von Valais\/Wallis Promotion. Wie bereits in der vorhergehenden Periode geht es darum, Bew\u00e4hrtes weiterzuf\u00fchren und gemeinsam mit den Partnern nachhaltige Wertsch\u00f6pfung f\u00fcr das Wallis zu schaffen.<\/p><p style=\"font-weight: 400;\">Die Priorit\u00e4ten in den Bereichen Promotion und Vertrieb werden gemeinsam in einer Marketingkommission festgelegt, in der alle Partner vertreten sind. Diese Zusammenarbeit erm\u00f6glicht es, Aktivit\u00e4ten zu koordinieren, Marktentwicklungen fr\u00fchzeitig zu erkennen und flexibel auf die Bed\u00fcrfnisse von G\u00e4sten und Partnern zu reagieren.<\/p><p><a href=\"https:\/\/www.vwpnet.ch\/media\/document\/0\/VWP_RS%2025-28_A4_DE_RVB_20240606.pdf\" target=\"_blank\" rel=\"noopener\">Mehr \u00fcber die Strategie 2025-2028 von Valais\/Wallis Promotion<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3db52d07 watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"3db52d07\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:20}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-500a73b animate-on-display elementor-widget elementor-widget-heading\" data-id=\"500a73b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Neue Zertifizierungen.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8b0de0 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"a8b0de0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-15860 alignright\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/125_20q_01_swisstainable_2_engaged_RGB-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/125_20q_01_swisstainable_2_engaged_RGB-150x150.png 150w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/125_20q_01_swisstainable_2_engaged_RGB-300x300.png 300w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/125_20q_01_swisstainable_2_engaged_RGB-768x768.png 768w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/125_20q_01_swisstainable_2_engaged_RGB.png 817w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/p><p style=\"font-weight: 400;\">Im Jahr 2025 hat die MRAG die Zertifizierung Marke Wallis \u00abUnternehmen\u00bb <img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-15869\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Logo_marque-Valais_entreprise_DE-250x300.jpg\" alt=\"\" width=\"125\" height=\"150\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Logo_marque-Valais_entreprise_DE-250x300.jpg 250w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Logo_marque-Valais_entreprise_DE-853x1024.jpg 853w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Logo_marque-Valais_entreprise_DE-768x922.jpg 768w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Logo_marque-Valais_entreprise_DE-1280x1536.jpg 1280w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Logo_marque-Valais_entreprise_DE-1707x2048.jpg 1707w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Logo_marque-Valais_entreprise_DE.jpg 1920w\" sizes=\"(max-width: 125px) 100vw, 125px\" \/>erhalten. Im Rahmen dieses Prozesses wurde gleichzeitig das Label \u00abSwisstainable Level II \u2013 engaged\u00bb erreicht. Es best\u00e4tigt die Umsetzung konkreter und \u00fcberpr\u00fcfbarer Massnahmen im Bereich Nachhaltigkeit \u2013 in \u00f6kologischer, sozialer und wirtschaftlicher Hinsicht.<\/p><p style=\"font-weight: 400;\"><a href=\"https:\/\/www.vwpnet.ch\/de\/seiten\/marke-wallis-unternehmen-2712\" target=\"_blank\" rel=\"noopener\">Weitere Informationen zur Marke Wallis \u00abUnternehmen\u00bb<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f609d60 watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"4f609d60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4ed9eaae e-con-full e-flex e-con e-child\" data-id=\"4ed9eaae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aac091d animate-on-display elementor-widget elementor-widget-heading\" data-id=\"aac091d\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"analyse\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Insights.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e30abc animate-on-display elementor-widget elementor-widget-heading\" data-id=\"5e30abc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quellm\u00e4rkte des Wallis.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-134daa39 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"134daa39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2025<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f2e941e animate-on-display elementor-widget__width-initial elementor-widget elementor-widget-valdev-doughnut\" data-id=\"4f2e941e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"valdev-doughnut.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <canvas class=\"valdev-bar\" id=\"valdev-doughnut-4f2e941e\">\n\n        \n            <script>\n                document.addEventListener(\"DOMContentLoaded\", () => {\n\n                    let data = 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(!created) {\n                            let rect = element.getBoundingClientRect();\n                            let elemTop = rect.top;\n                            let elemBottom = rect.bottom;\n                            let isVisible = (elemTop >= 0) && (elemBottom <= window.innerHeight);\n                            if (isVisible) {\n                                created = true;\n                                createChart();\n                            }\n                        }\n                    })\n\n                });\n            <\/script>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4aa22c27 e-con-full e-flex e-con e-child\" data-id=\"4aa22c27\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e99d51 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"3e99d51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2024<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fa073da animate-on-display elementor-widget__width-initial elementor-widget elementor-widget-valdev-doughnut\" data-id=\"6fa073da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"valdev-doughnut.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <canvas class=\"valdev-bar\" id=\"valdev-doughnut-6fa073da\">\n\n        \n            <script>\n                document.addEventListener(\"DOMContentLoaded\", () => {\n\n                    let data = [{\"libelle\":\"Schweiz\",\"valeur\":54.3,\"couleur\":\"#D12F28\",\"_id\":\"1dc31b5\"},{\"libelle\":\"Nahm\\u00e4rkte\",\"valeur\":26,\"couleur\":\"#E8D2BD\",\"_id\":\"23059fb\"},{\"libelle\":\"Fernm\\u00e4rkte\",\"valeur\":19.7,\"couleur\":\"#795032\",\"_id\":\"58d54c4\"}];\n                    let element = document.getElementById('valdev-doughnut-6fa073da');\n                    let display_percent = \"yes\";\n\n                    const createChart = () => {\n                        new Chart(\n                            element, {\n                                type: 'doughnut',\n                                plugins: [\n                                    ChartDataLabels,\n                                ],\n                                data: {\n                                    labels: data.map(row => row.libelle),\n                                    datasets: [{\n                                        label: '',\n                                        data: 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(!created) {\n                            let rect = element.getBoundingClientRect();\n                            let elemTop = rect.top;\n                            let elemBottom = rect.bottom;\n                            let isVisible = (elemTop >= 0) && (elemBottom <= window.innerHeight);\n                            if (isVisible) {\n                                created = true;\n                                createChart();\n                            }\n                        }\n                    })\n\n                });\n            <\/script>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a81ef47 watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"2a81ef47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3ac31e4e e-flex e-con-boxed e-con e-child\" data-id=\"3ac31e4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f0ee26f animate-on-display elementor-widget elementor-widget-heading\" data-id=\"1f0ee26f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hotel\u00fcbernachtungen 2025.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5332ab table-ctn animate-on-display elementor-widget elementor-widget-shortcode\" data-id=\"d5332ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n<table id=\"tablepress-17\" class=\"tablepress tablepress-id-17 custom-table\" aria-describedby=\"tablepress-17-description\">\n<tbody class=\"row-hover\">\n<tr class=\"row-1\">\n\t<td class=\"column-1\">M\u00e4rkte<\/td><td class=\"column-2\">Schweiz<\/td><td class=\"column-3\">Nahm\u00e4rkte<\/td><td class=\"column-4\"><\/td><td class=\"column-5\"><\/td><td class=\"column-6\"><\/td><td class=\"column-7\"><\/td><td class=\"column-8\"><\/td><td class=\"column-9\">Fernm\u00e4rkte<\/td><td class=\"column-10\"><\/td><td class=\"column-11\"><\/td><td class=\"column-12\"><\/td>\n<\/tr>\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Land<\/td><td class=\"column-2\">CH<\/td><td class=\"column-3\">DE<\/td><td class=\"column-4\">BNL<\/td><td class=\"column-5\">FR<\/td><td class=\"column-6\">IT<\/td><td class=\"column-7\">UK\/IRL<\/td><td class=\"column-8\">NORDICS<\/td><td class=\"column-9\">USA\/CA<\/td><td class=\"column-10\">CN<\/td><td class=\"column-11\">KOR<\/td><td class=\"column-12\">SEA<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">\u00dcbernachtungen<\/td><td class=\"column-2\"><font color=\"#8d1711\">-1,3%<\/font><\/td><td class=\"column-3\"><font color=\"#0AA700\">+5,7%<\/font><\/td><td class=\"column-4\"><font color=\"#8d1711\">-6,2%<\/font><\/td><td class=\"column-5\"><font color=\"#0AA700\">+5,6%<\/font><\/td><td class=\"column-6\"><font color=\"#0AA700\">+6,1%<\/font><\/td><td class=\"column-7\"><font color=\"#0AA700\">+6%<\/font><\/td><td class=\"column-8\"><font color=\"#8d1711\">-1,5%<\/font><\/td><td class=\"column-9\"><font color=\"#0AA700\">+15,9%<\/font><\/td><td class=\"column-10\"><font color=\"#0AA700\">+4,8%<\/font><\/td><td class=\"column-11\"><font color=\"#8d1711\">-15,1%<\/font><\/td><td class=\"column-12\"><font color=\"#8d1711\">-6,1%<\/font><\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">\u00dcbernachtungen<br \/>\ninsgesamt<\/td><td class=\"column-2\">2'376'683<\/td><td class=\"column-3\">291'351<\/td><td class=\"column-4\">220'087<\/td><td class=\"column-5\">183'014<\/td><td class=\"column-6\">57'498<\/td><td class=\"column-7\">226'846<\/td><td class=\"column-8\">49'327<\/td><td class=\"column-9\">442'712<\/td><td class=\"column-10\">41'652<\/td><td class=\"column-11\">35'834<\/td><td class=\"column-12\">75'966<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Marktanteil (MA)<\/td><td class=\"column-2\">52,4%<\/td><td class=\"column-3\">6,4%<\/td><td class=\"column-4\">4,9%<\/td><td class=\"column-5\">4%<\/td><td class=\"column-6\">1,3%<\/td><td class=\"column-7\">5%<\/td><td class=\"column-8\">1,1%<\/td><td class=\"column-9\">9,8%<\/td><td class=\"column-10\">0,9%<\/td><td class=\"column-11\">0,8%<\/td><td class=\"column-12\">1,7%<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Durchschn. <br \/>\nAufenthalt<\/td><td class=\"column-2\">2,1 <br \/>\nN\u00e4chte<\/td><td class=\"column-3\">2,8 <br \/>\nN\u00e4chte<\/td><td class=\"column-4\">3,5 <br \/>\nN\u00e4chte<\/td><td class=\"column-5\">2 <br \/>\nN\u00e4chte<\/td><td class=\"column-6\">2,1 <br \/>\nN\u00e4chte<\/td><td class=\"column-7\">3 <br \/>\nN\u00e4chte<\/td><td class=\"column-8\">2,8 <br \/>\nN\u00e4chte<\/td><td class=\"column-9\">2,4 <br \/>\nN\u00e4chte<\/td><td class=\"column-10\">1,5 <br \/>\nN\u00e4chte<\/td><td class=\"column-11\">1,3 <br \/>\nN\u00e4chte<\/td><td class=\"column-12\">1,7 <br \/>\nN\u00e4chte<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<span id=\"tablepress-17-description\" class=\"tablepress-table-description tablepress-table-description-id-17\"><div style=\"text-align: right; width: 100%;\">(Beherbergungsstatistik HESTA - BFS, 2026)\u200b<\/div><br \/>\n<\/span>\n<!-- #tablepress-17 from cache --><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-470a75a8 watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"470a75a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69f2dc3 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"69f2dc3\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"europaeische-maerkte\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Europ\u00e4ische M\u00e4rkte.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f47751b e-flex e-con-boxed e-con e-child\" data-id=\"f47751b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a136a3e e-flex e-con-boxed e-con e-child\" data-id=\"a136a3e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13b01259 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"13b01259\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Lage auf den M\u00e4rkten 2025.<\/strong><\/p><p style=\"font-weight: 400;\">Die Reisebereitschaft der europ\u00e4ischen G\u00e4ste bleibt im Jahr 2025 trotz eines weiterhin unsicheren wirtschaftlichen Umfelds hoch. Die Inflation hat sich mittlerweile auf den meisten europ\u00e4ischen M\u00e4rkten stabilisiert, wirkt sich aber weiterhin auf die Kaufkraft aus und veranlasst Reisende, verst\u00e4rkt auf das Preis-Leistungs-Verh\u00e4ltnis zu achten. Die Nachfrage nach Aufenthalten mit Fokus auf Natur, Outdoor-Aktivit\u00e4ten und authentische Erlebnisse bleibt dabei besonders hoch.<\/p><p style=\"font-weight: 400;\">Alpine Reiseziele profitieren deutlich von dieser Entwicklung, getragen von der Attraktivit\u00e4t des Outdoor-Sports und der unber\u00fchrten Landschaften. Das wachsende Interesse an \u00abSlow Travel\u00bb, sanfter Mobilit\u00e4t, Reisen ausserhalb der Hauptsaisonzeiten und lokalen Erlebnissen spiegelt einen Wandel hin zu bewusstem und qualitativ hochwertigem Tourismus wider.<\/p><p style=\"font-weight: 400;\">Der anhaltende Anstieg der \u00dcbernachtungen aus den Nahm\u00e4rkten best\u00e4tigt die Attraktivit\u00e4t des Wallis als Tourismusregion und unterstreicht, dass das Angebot den aktuellen Erwartungen der europ\u00e4ischen G\u00e4ste entspricht.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0dd947 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"b0dd947\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Bearbeitung der M\u00e4rkte 2025.<\/strong><\/p><p>Die Bearbeitung der Nahm\u00e4rkte erfolgt in erster Linie digital. Der Ansatz variiert je nach erschlossenem Markt. Im Allgemeinen buchen die Kunden ihre Angebote direkt. Deshalb liegt der Schwerpunkt auf thematischen Kampagnen mit verschiedenen Marketingaktivit\u00e4ten. Dadurch erh\u00f6hen wir nicht nur unseren Bekanntheitsgrad, sondern k\u00f6nnen vor allem auch die G\u00e4ste direkt erreichen und sie zu einer Reise ins Wallis ermutigen. In Deutschland, dem Vereinigten K\u00f6nigreich und Irland werden die Buchungen h\u00e4ufiger \u00fcber Reiseveranstalter vorgenommen. Deshalb spielen die B2B-Kontakte bei der Bearbeitung dieser M\u00e4rkte ebenfalls eine wichtige Rolle.<\/p><p>Im Hinblick auf die Aktivierungen werden abh\u00e4ngig von der Jahreszeit thematische Kampagnen organisiert, die spezifisch auf den jeweiligen Markt zugeschnitten sind. Die europ\u00e4ischen G\u00e4ste bieten grunds\u00e4tzlich viel Potenzial f\u00fcr den Ausbau des Ganzjahrestourismus im Wallis. Aus diesem Grund werden hier neben den Sommer- und Winterkampagnen auch Herbstkampagnen durchgef\u00fchrt. Dabei werden konkrete Angebote der verschiedenen MRAG-Partner pr\u00e4sentiert.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72f75c78 e-grid e-con-boxed e-con e-child\" data-id=\"72f75c78\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-1b02bd68 animate-on-display e-flex e-con-boxed e-con e-child\" data-id=\"1b02bd68\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTY2MDEsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48289dba elementor-absolute country-svg elementor-widget elementor-widget-image\" data-id=\"48289dba\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/allemagne-3.svg\" class=\"attachment-large size-large wp-image-8951\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a71d662 elementor-widget elementor-widget-heading\" data-id=\"5a71d662\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Deutschland<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e07d299 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"7e07d299\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8932\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-692d0479 animate-on-display e-flex e-con-boxed e-con e-child\" data-id=\"692d0479\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTY2MDksInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a731bb5 elementor-absolute country-svg elementor-widget elementor-widget-image\" data-id=\"a731bb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/france.svg\" class=\"attachment-large size-large wp-image-9552\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bf9177f elementor-widget elementor-widget-heading\" data-id=\"6bf9177f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Frankreich<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43545e4 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"43545e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8932\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-40e2639 animate-on-display e-flex e-con-boxed e-con e-child\" data-id=\"40e2639\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTY2MDUsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19d58de8 elementor-absolute country-svg elementor-widget elementor-widget-image\" data-id=\"19d58de8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/benelux.svg\" class=\"attachment-large size-large wp-image-9551\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18a50221 elementor-widget elementor-widget-heading\" data-id=\"18a50221\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Beneluxstaaten<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c775658 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"6c775658\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8932\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-b6c9943 animate-on-display e-flex e-con-boxed e-con e-child\" data-id=\"b6c9943\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTY2MjcsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-204376 elementor-absolute country-svg elementor-widget elementor-widget-image\" data-id=\"204376\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/royaume-uni-irlande.svg\" class=\"attachment-large size-large wp-image-9553\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13fbb9f7 elementor-widget elementor-widget-heading\" data-id=\"13fbb9f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Vereinigtes K\u00f6nigreich und Irland<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68e8101d elementor-absolute elementor-widget elementor-widget-image\" data-id=\"68e8101d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8932\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-5a33019b animate-on-display e-flex e-con-boxed e-con e-child\" data-id=\"5a33019b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTY2MzMsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d640c12 elementor-absolute country-svg elementor-widget elementor-widget-image\" data-id=\"5d640c12\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/pays-nordique.svg\" class=\"attachment-large size-large wp-image-9554\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb3d704 elementor-widget elementor-widget-heading\" data-id=\"3fb3d704\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Nordics<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6be40bb2 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"6be40bb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8932\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-416134ec animate-on-display e-flex e-con-boxed e-con e-child\" data-id=\"416134ec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTY2NDEsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71ebbcf0 elementor-absolute country-svg elementor-widget elementor-widget-image\" data-id=\"71ebbcf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/italy.svg\" class=\"attachment-large size-large wp-image-9550\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7179f5cb elementor-widget elementor-widget-heading\" data-id=\"7179f5cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Italien<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-738613cc elementor-absolute elementor-widget elementor-widget-image\" data-id=\"738613cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8932\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-120924e2 watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"120924e2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:20}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-458d2368 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"458d2368\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\"><em><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-16412\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Eleonora-Sormani.png\" alt=\"\" width=\"170\" height=\"170\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Eleonora-Sormani.png 250w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Eleonora-Sormani-150x150.png 150w\" sizes=\"(max-width: 170px) 100vw, 170px\" \/>\u00abWir haben uns sehr gefreut, gemeinsam mit der MRAG an der Kampagne \u00abHerzen auf Schienen\u00bb teilzunehmen. Die Kooperation bot eine hervorragende Gelegenheit, unsere Bahn sowie die Erlebnisse am Berg in einem innovativen Format gezielt im deutschen Markt zu pr\u00e4sentieren.\u00bb<br \/><\/em><\/p><p>Eleonora Sormani, Market Manager Europa bei Matterhorn Gotthard Bahn<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29966d5b watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"29966d5b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:20}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-334e022e animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"334e022e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-16410\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Camille-Kaufmann.png\" alt=\"\" width=\"170\" height=\"170\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Camille-Kaufmann.png 250w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Camille-Kaufmann-150x150.png 150w\" sizes=\"(max-width: 170px) 100vw, 170px\" \/><\/p><p><em>\u00abDie Durchf\u00fchrung dieses Mega-FamTrips war f\u00fcr das Val d\u2019Anniviers bereits in unserem ersten Jahr innerhalb der MRAG eine grosse Chance. Sie erm\u00f6glichte es uns, das Potenzial der Destination zahlreichen nordischen Reiseveranstaltern zu pr\u00e4sentieren und unsere \u00d6ffnung gegen\u00fcber internationalen M\u00e4rkten weiter zu st\u00e4rken.\u00bb<\/em><\/p><p>Camille Kaufmann, Presse- und Produktmanager bei Sierre-Anniviers Marketing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9dc9bae watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"9dc9bae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b82d2ac animate-on-display elementor-widget elementor-widget-heading\" data-id=\"b82d2ac\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"fernmaerkte\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fernm\u00e4rkte.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d4cfc1 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"8d4cfc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\"><strong>Lage auf den M\u00e4rkten 2025.<\/strong><\/p><div><div><p><span lang=\"DE-CH\">Die Lage in den Fernm\u00e4rkten zeigt sich im Jahr 2025 insgesamt stabil, trotz eines internationalen Umfelds, das von wirtschaftlichen und politischen Unsicherheiten gepr\u00e4gt ist. <\/span><\/p><\/div><div><p><span lang=\"DE-CH\">In Nordamerika bleibt die Nachfrage moderat positiv. In den Vereinigten Staaten ist die Reisebereitschaft weiterhin hoch, auch wenn Reisende selektiver vorgehen, sp\u00e4ter buchen und h\u00f6here Anforderungen an Klarheit und Transparenz stellen. In Kanada geht das zur\u00fcckhaltende Konsumverhalten mit einer stabilen Nachfrage nach hochwertigen Fernreisen einher, insbesondere nach l\u00e4ngeren Aufenthalten und Kombinationsreisen.<\/span><\/p><\/div><div><p><span lang=\"DE-CH\">In den asiatischen M\u00e4rkten unterscheiden sich die Trends je nach Region. In Taiwan und Hongkong beh\u00e4lt die Schweiz ihre starke Anziehungskraft, wobei die Nachfrage nach Einzellandreisen und Angeboten im Premiumsegment zunimmt. Auf dem chinesischen Festland f\u00fchrt das angespannte wirtschaftliche Umfeld zu einer st\u00e4rkeren Preissensibilit\u00e4t und lenkt die Nachfrage in Richtung Rundreisen durch mehrere L\u00e4nder. In S\u00fcdostasien profitieren Singapur, Malaysia und Indonesien von einem insgesamt stabilen Wachstum und einer kontrollierten Inflation, was die Kaufkraft und das Interesse an Reisen st\u00fctzt, auch wenn der starke Schweizer Franken die Entscheidungen bei der Wahl des Reiseziels beeinflusst. Auf den Philippinen und in Thailand belastet der Konjunkturr\u00fcckgang den Auslandtourismus. In Vietnam konzentriert sich die touristische Nachfrage trotz robustem Wirtschaftswachstum vorerst haupts\u00e4chlich auf Rundreisen durch mehrere L\u00e4nder. In S\u00fcdkorea haben politische Instabilit\u00e4t und ihre wirtschaftlichen Auswirkungen die Fernreisen im Jahr 2025 stark beeintr\u00e4chtigt. Erste Anzeichen einer Erholung deuten jedoch auf g\u00fcnstigere Aussichten f\u00fcr 2026 hin.<\/span><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-696aaeb animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"696aaeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\"><strong>Bearbeitung der M\u00e4rkte 2025.<\/strong><\/p><div><p><span lang=\"DE-CH\">Die Marktbearbeitung in den Fernm\u00e4rkten unterscheidet sich von der in den Nahm\u00e4rkten und variiert zudem erheblich zwischen Nordamerika und Asien.<\/span><\/p><\/div><div><p><span lang=\"DE-CH\">In Asien vertreten lokale Market Manager die MRAG vor Ort. Sie treffen sich regelm\u00e4ssig mit Fachleuten der Reisebranche, um Reisen ins Wallis zu bewerben und zu verkaufen, wobei der Schwerpunkt auf B2B-Kunden liegt. Dar\u00fcber hinaus koordinieren sie Kooperationen mit grossen lokalen Unternehmen oder Influencern. Einige Aktivit\u00e4ten werden zudem in enger Zusammenarbeit mit Schweiz Tourismus umgesetzt.<\/span><\/p><\/div><div><p><span lang=\"DE-CH\">In Nordamerika steht der MRAG hingegen kein Market Manager vor Ort zur Verf\u00fcgung, sodass der Grossteil der Marktarbeit \u00fcber Schweiz Tourismus abgewickelt wird. Wie in Asien konzentrieren sich die Aktivit\u00e4ten auch hier haupts\u00e4chlich auf den B2B-Bereich, wobei im Jahr 2025 zus\u00e4tzlich mehrere Aktionen gezielt an B2C-Endkunden \u00fcber soziale Netzwerke gerichtet wurden.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e7748a e-grid e-con-boxed e-con e-child\" data-id=\"0e7748a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-7b7ac01 animate-on-display e-flex e-con-boxed e-con e-child\" data-id=\"7b7ac01\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTY2NTAsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d8d402 elementor-absolute country-svg elementor-widget elementor-widget-image\" data-id=\"8d8d402\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/grande-chine.svg\" class=\"attachment-large size-large wp-image-9559\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19f71ad elementor-widget elementor-widget-heading\" data-id=\"19f71ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Greater China<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b66f560 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"b66f560\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8932\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-c18dc93 animate-on-display e-flex e-con-boxed e-con e-child\" data-id=\"c18dc93\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTY2NTUsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02e3440 elementor-absolute country-svg elementor-widget elementor-widget-image\" data-id=\"02e3440\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/east-asia.svg\" class=\"attachment-large size-large wp-image-9560\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-513e73f elementor-widget elementor-widget-heading\" data-id=\"513e73f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">S\u00fcdostasien<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d61f97 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"4d61f97\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8932\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-d73cd0b animate-on-display e-flex e-con-boxed e-con e-child\" data-id=\"d73cd0b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTY2NjEsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63e9bdb elementor-absolute country-svg elementor-widget elementor-widget-image\" data-id=\"63e9bdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/korea.svg\" class=\"attachment-large size-large wp-image-9563\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9f193d elementor-widget elementor-widget-heading\" data-id=\"e9f193d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">S\u00fcdkorea<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b7e5e5 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"5b7e5e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8932\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-8d94ece animate-on-display e-flex e-con-boxed e-con e-child\" data-id=\"8d94ece\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTY2NjQsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a4964b elementor-absolute country-svg elementor-widget elementor-widget-image\" data-id=\"6a4964b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/usa-canada.svg\" class=\"attachment-large size-large wp-image-9557\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cebc464 elementor-widget elementor-widget-heading\" data-id=\"cebc464\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">USA und Kanada<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf4b46d elementor-absolute elementor-widget elementor-widget-image\" data-id=\"bf4b46d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8932\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32a910e6 watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"32a910e6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:20}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63335609 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"63335609\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\"><em><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-16414\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/David-Kestens.png\" alt=\"\" width=\"170\" height=\"170\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/David-Kestens.png 250w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/David-Kestens-150x150.png 150w\" sizes=\"(max-width: 170px) 100vw, 170px\" \/>\u00abDank der Arbeit von unserer Mitarbeiter Dominique Chen haben wir die Grossproduktion \u00abHi Come In\u00bb aus Taiwan in der Aletsch Arena und die Matterhorn Region willkommen heissen d\u00fcrfen. Die tolle intensive Woche mit sehr vielen involvierten motivierten Leistungstr\u00e4gern hat zu einem ganz sch\u00f6nen Resultat gef\u00fchrt mit einer enormen Reichweite von potenziellen FIT Taiwan G\u00e4ste.\u00bb<br \/><\/em><\/p><p>David Kestens, Leiter Marktmanagement und Verkauf bei Aletsch Arena AG<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c22364c watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"2c22364c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:20}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63c0651 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"63c0651\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-16408\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Iwan-Bitschin.png\" alt=\"\" width=\"170\" height=\"170\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Iwan-Bitschin.png 250w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Iwan-Bitschin-150x150.png 150w\" sizes=\"(max-width: 170px) 100vw, 170px\" \/><\/p><p><em>\u00ab<i>Das Projekt \u00abValais-Singapore Ski-Experience\u00bb hat uns erm\u00f6glicht, jungen Menschen aus Singapur die Faszination des Schneesports n\u00e4herzubringen. Gleichzeitig erhielt die Destination Saas-Fee\/Saastal zus\u00e4tzliche Sichtbarkeit. Durch die Zusammenarbeit und die mediale Aufmerksamkeit konnten wir unsere Pr\u00e4senz im asiatischen Markt weiter st\u00e4rken.<\/i>\u00bb<\/em><\/p><p>Iwan Bitschin, Leiter Marketing und Kommunikation bei Saastal Tourismus AG<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d09720b watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"4d09720b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2177021d animate-on-display elementor-widget elementor-widget-heading\" data-id=\"2177021d\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"medienreisen\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Medienreisen.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a3d0a4d animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"7a3d0a4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p><span lang=\"DE-CH\">Medienreisen sind f\u00fcr die MRAG ein zentrales Instrument der Medienaktivierung, um internationale Medienschaffende f\u00fcr Walliser Destinationen zu begeistern. J\u00e4hrlich koordiniert VWP rund 100 Reisen f\u00fcr f\u00fchrende Medien und sorgt so f\u00fcr eine breite Sichtbarkeit des Wallis in den Zielm\u00e4rkten der MRAG.<\/span><\/p><\/div><div><p><span lang=\"DE-CH\">In den letzten Jahren hat die MRAG besonderes Augenmerk auf die Qualit\u00e4t der Kooperationen und nicht auf die Anzahl der Teilnehmenden gelegt. Sie priorisiert Medien, deren Reichweite und redaktionelle Ausrichtung eng mit den strategischen Priorit\u00e4ten der MRAG \u00fcbereinstimmen, um die mediale Wirkung der Medienreisen zu maximieren.<\/span><\/p><\/div><div><p><span lang=\"DE-CH\">Die Medienreisen lassen sich in drei Kategorien unterteilen: thematische Reisen, Individualreisen und Gruppenreisen. Bei thematischen Reisen arbeitet die MRAG gemeinsam mit ihren Partnern proaktiv an einem spezifischen Programm mit klar definiertem Fokus. Interessierte Medienschaffende melden sich ausschliesslich auf Auftragsbasis an und begr\u00fcnden ihr Interesse mit einer Bewerbung. Gruppenreisen organisiert die MRAG in enger Zusammenarbeit mit Schweiz Tourismus. Hierbei schl\u00e4gt die MRAG ein Schwerpunktthema vor, das Schweiz Tourismus pr\u00fcft. Anschliessend entwickelt der Media Trip Manager zusammen mit den MRAG-Partnern ein Programm, das Schweiz Tourismus ihren Medienkontakten anbietet. Bei Individualreisen erstellt die MRAG massgeschneiderte Programme f\u00fcr einzelne Journalistinnen und Journalisten, h\u00e4ufig basierend auf spezifischen Anfragen wichtiger Medien.<\/span><\/p><\/div><div><p><span lang=\"DE-CH\">Die positiven R\u00fcckmeldungen der Medienschaffenden, die nach ihrem Besuch im Wallis einen Zufriedenheitsfragebogen ausf\u00fcllten, best\u00e4tigen die hohe Qualit\u00e4t der Medienarbeit der MRAG sowie der von ihr angebotenen Erlebnisse.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1665747 elementor-widget__width-initial elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"1665747\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrousel d\u2019images\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 von 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/IMG_9881-1536x864.jpg\" alt=\"IMG_9881\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 von 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/IMG_9993-1536x864.jpg\" alt=\"IMG_9993\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 von 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/IMG_0003-1536x864.jpg\" alt=\"IMG_0003\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d7a4c75 e-flex e-con-boxed e-con e-child\" data-id=\"5d7a4c75\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fa214b4 e-flex e-con-boxed e-con e-child\" data-id=\"fa214b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4dc3a03 e-grid e-con-boxed e-con e-child\" data-id=\"4dc3a03\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f27eee7 animate-on-display e-flex e-con-boxed e-con e-child\" data-id=\"f27eee7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71b377c elementor-widget elementor-widget-heading\" data-id=\"71b377c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">97 Medienreisen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a91f005 elementor-widget elementor-widget-text-editor\" data-id=\"a91f005\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>-4,9% vs. 2024<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd9176c animate-on-display e-flex e-con-boxed e-con e-child\" data-id=\"bd9176c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1488738 elementor-widget elementor-widget-heading\" data-id=\"1488738\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">258 unterst\u00fctzte Personen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3c6b19 elementor-widget elementor-widget-text-editor\" data-id=\"b3c6b19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"EN-US\">-31,4%<\/span><span lang=\"EN-US\"> vs. 2024<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81c15f1 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"81c15f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Herkunft der unterst\u00fctzten Personen in 2025.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c697fc6 animate-on-display elementor-widget elementor-widget-valdev-bar-chart\" data-id=\"c697fc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"valdev-bar-chart.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        <canvas class=\"valdev-bar\" id=\"valdev-bar-c697fc6\"><\/canvas>\r\n\r\n                    <script>\r\n                document.addEventListener(\"DOMContentLoaded\", () => {\r\n                    let data = [{\"_id\":\"89280d4\",\"libelle\":\"CH\",\"valeur\":2},{\"libelle\":\"DE\",\"valeur\":30,\"_id\":\"c8bcadc\"},{\"libelle\":\"FR\",\"valeur\":12,\"_id\":\"ed7cef9\"},{\"libelle\":\"BNL\",\"valeur\":25,\"_id\":\"9fc8876\"},{\"libelle\":\"UK\\\/IRL\",\"valeur\":22,\"_id\":\"0d6870b\"},{\"libelle\":\"IT\",\"_id\":\"43cbcfa\",\"valeur\":19},{\"_id\":\"dfa5ec7\",\"libelle\":\"NORDICS\",\"valeur\":8},{\"_id\":\"7a20643\",\"libelle\":\"Restliches Europa\",\"valeur\":15},{\"_id\":\"10b689a\",\"libelle\":\"USA\\\/CA\",\"valeur\":50},{\"_id\":\"aae4b50\",\"libelle\":\"KOR\",\"valeur\":16},{\"_id\":\"cb7e58e\",\"libelle\":\"TWN\",\"valeur\":30},{\"_id\":\"542c2db\",\"libelle\":\"THA\",\"valeur\":8},{\"_id\":\"71b5451\",\"libelle\":\"CN\",\"valeur\":20},{\"_id\":\"1129d06\",\"libelle\":\"PHL\",\"valeur\":1},{\"_id\":\"a4faab0\",\"libelle\":\"Multinational\",\"valeur\":15}];\r\n                    let element = document.getElementById('valdev-bar-c697fc6');\r\n                    let created = false;\r\n                    document.addEventListener(\"scroll\", () => {\r\n                        if (!created) {\r\n                            let rect = element.getBoundingClientRect();\r\n                            let elemTop = rect.top;\r\n                            let elemBottom = rect.bottom;\r\n                            let isVisible = (elemTop >= 0) && (elemBottom <= window.innerHeight);\r\n                            if (isVisible) {\r\n                                created = true;\r\n                                createChart();\r\n                            }\r\n                        }\r\n                    })\r\n                    const createChart = () => {\r\n                        new Chart(element, {\r\n                            type: 'bar',\r\n                            data: {\r\n                                labels: data.map(row => row.libelle),\r\n                                datasets: [{\r\n                                    backgroundColor: 'rgba(211, 48, 41, 1)',\r\n                                    data: data.map(row => row.valeur)\r\n                                }]\r\n                            },\r\n                            options: {\r\n                                responsive: true,\r\n                                plugins: {\r\n                                    legend: {\r\n                                        display: false\r\n                                    }\r\n                                }\r\n                            }\r\n                        });\r\n                    }\r\n\r\n                });\r\n            <\/script>\r\n        \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b5f023 watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"8b5f023\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9f347a animate-on-display elementor-widget elementor-widget-heading\" data-id=\"d9f347a\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"fam-trips\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fam Trips.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e830b8 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"9e830b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p><span lang=\"DE-CH\">Fam Trips sind f\u00fcr Fachleute aus der Reisebranche organisierte Reisen. Sie werden eingeladen, die Produkte der MRAG-Partner kennenzulernen, damit sie diese in ihre Programme aufnehmen und dann gezielter an ihre Kunden verkaufen k\u00f6nnen. <\/span><\/p><\/div><div><p><span lang=\"DE-CH\">Die MRAG erarbeitet themenbezogene Programme f\u00fcr Individualreisende (FIT) sowie f\u00fcr Gruppen. Die B2B-Kontakte werden von den jeweiligen Market Managern eingeladen, bei den Programmen vor und nach dem Swiss Travel Mart, auch in Zusammenarbeit mit Schweiz Tourismus. \u00a0<\/span><\/p><\/div><div><p><span lang=\"DE-CH\">Seit einigen Jahren verfolgt die MRAG einen qualit\u00e4tsorientierten Ansatz statt auf Quantit\u00e4t zu setzen. Sie w\u00e4hlt gezielt Partner und Teilnehmende aus, um die Wirkung dieser Reisen zu maximieren.<\/span><\/p><\/div><div><p><span lang=\"DE-CH\">Bei den Fam Trips stehen stets dieselben Ziele im Vordergrund: neue, markt- und kundenorientierte Produkte bei den Reiseveranstaltern zu implementieren und deren Produktkenntnisse zu vertiefen und so Umsatz und Wertsch\u00f6pfung in den jeweiligen MRAG-Partnerdestinationen nachhaltig zu steigern.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ee99f1 e-flex e-con-boxed e-con e-child\" data-id=\"1ee99f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cff5e2a e-flex e-con-boxed e-con e-child\" data-id=\"cff5e2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1c4f157 e-grid e-con-boxed e-con e-child\" data-id=\"1c4f157\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e34036a animate-on-display e-flex e-con-boxed e-con e-child\" data-id=\"e34036a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99c0f3f elementor-widget elementor-widget-heading\" data-id=\"99c0f3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">20 Fam Trips<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f60559b elementor-widget elementor-widget-text-editor\" data-id=\"f60559b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>-16,7% vs. 2024<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7932d10 animate-on-display e-flex e-con-boxed e-con e-child\" data-id=\"7932d10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8252a48 elementor-widget elementor-widget-heading\" data-id=\"8252a48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">176 Teilnehmende <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-619f575 elementor-widget elementor-widget-text-editor\" data-id=\"619f575\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"EN-US\">-25,1%<\/span><span lang=\"EN-US\"> vs. 2024<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8ad39d animate-on-display elementor-widget elementor-widget-heading\" data-id=\"b8ad39d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Herkunft der Teilnehmenden in 2025.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa35fc5 animate-on-display elementor-widget elementor-widget-valdev-bar-chart\" data-id=\"aa35fc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"valdev-bar-chart.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        <canvas class=\"valdev-bar\" id=\"valdev-bar-aa35fc5\"><\/canvas>\r\n\r\n                    <script>\r\n                document.addEventListener(\"DOMContentLoaded\", () => {\r\n                    let data = [{\"libelle\":\"DE\",\"valeur\":33,\"_id\":\"c8bcadc\"},{\"_id\":\"e4b7c20\",\"libelle\":\"BNL\",\"valeur\":1},{\"libelle\":\"FR\",\"valeur\":21,\"_id\":\"ed7cef9\"},{\"libelle\":\"UK\\\/IRL\",\"valeur\":14,\"_id\":\"0d6870b\"},{\"_id\":\"887f0e2\",\"libelle\":\"NORDICS\",\"valeur\":40},{\"_id\":\"3fad346\",\"libelle\":\"Restliches Europa\",\"valeur\":8},{\"_id\":\"4958e57\",\"libelle\":\"USA\\\/CA\",\"valeur\":8},{\"_id\":\"5a4432a\",\"libelle\":\"SG\",\"valeur\":1},{\"_id\":\"aae4b50\",\"libelle\":\"KOR\",\"valeur\":9},{\"_id\":\"cd79fce\",\"libelle\":\"TWN\",\"valeur\":12},{\"_id\":\"542c2db\",\"libelle\":\"THA\",\"valeur\":10},{\"_id\":\"71b5451\",\"libelle\":\"CN\",\"valeur\":17},{\"_id\":\"19ca861\",\"libelle\":\"PHL\",\"valeur\":2}];\r\n                    let element = document.getElementById('valdev-bar-aa35fc5');\r\n                    let created = false;\r\n                    document.addEventListener(\"scroll\", () => {\r\n                        if (!created) {\r\n                            let rect = element.getBoundingClientRect();\r\n                            let elemTop = rect.top;\r\n                            let elemBottom = rect.bottom;\r\n                            let isVisible = (elemTop >= 0) && (elemBottom <= window.innerHeight);\r\n                            if (isVisible) {\r\n                                created = true;\r\n                                createChart();\r\n                            }\r\n                        }\r\n                    })\r\n                    const createChart = () => {\r\n                        new Chart(element, {\r\n                            type: 'bar',\r\n                            data: {\r\n                                labels: data.map(row => row.libelle),\r\n                                datasets: [{\r\n                                    backgroundColor: 'rgba(211, 48, 41, 1)',\r\n                                    data: data.map(row => row.valeur)\r\n                                }]\r\n                            },\r\n                            options: {\r\n                                responsive: true,\r\n                                plugins: {\r\n                                    legend: {\r\n                                        display: false\r\n                                    }\r\n                                }\r\n                            }\r\n                        });\r\n                    }\r\n\r\n                });\r\n            <\/script>\r\n        \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1da7196 watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"1da7196\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d06fb2 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"9d06fb2\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"traffics\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Traffic auf wallis.ch.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9dcccb animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"c9dcccb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Der Traffic auf wallis.ch ist einer der Indikatoren zur Wirkungsmessung der Aktivit\u00e4ten der MRAG auf den internationalen M\u00e4rkten. Die Ergebnisse zeigen unter anderem, dass 9 Prozent der Websitebesuche von G\u00e4sten aus den Nahm\u00e4rkten stammen. Auf die Fernm\u00e4rkte entfallen zwei Prozent der Besuche. Dieser Unterschied erkl\u00e4rt sich vor allem durch eine mehrheitlich auf B2B ausgerichtete Strategie f\u00fcr die Fernm\u00e4rkte.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4320c15 e-flex e-con-boxed e-con e-child\" data-id=\"4320c15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0038e59 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"0038e59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Herkunft der Besuchenden auf wallis.ch.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5594f16 animate-on-display elementor-widget__width-initial elementor-widget elementor-widget-valdev-doughnut\" data-id=\"5594f16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"valdev-doughnut.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <canvas class=\"valdev-bar\" id=\"valdev-doughnut-5594f16\">\n\n        \n            <script>\n                document.addEventListener(\"DOMContentLoaded\", () => {\n\n                    let data = [{\"libelle\":\"Schweiz\",\"valeur\":89,\"couleur\":\"#D12F28\",\"_id\":\"1dc31b5\"},{\"libelle\":\"Nahm\\u00e4rkte\",\"valeur\":9,\"couleur\":\"#E8D2BD\",\"_id\":\"23059fb\"},{\"libelle\":\"Fernm\\u00e4rkte\",\"valeur\":2,\"couleur\":\"#795032\",\"_id\":\"58d54c4\"}];\n                    let element = document.getElementById('valdev-doughnut-5594f16');\n                    let display_percent = \"yes\";\n\n                    const createChart = () => {\n                        new Chart(\n                            element, {\n                                type: 'doughnut',\n                                plugins: [\n                                    ChartDataLabels,\n                                ],\n                                data: {\n                                    labels: data.map(row => row.libelle),\n                                    datasets: [{\n                                        label: '',\n                                        data: data.map(row => row.valeur),\n                                        backgroundColor: data.map(row => row.couleur),\n                                        hoverOffset: 4\n                                    }]\n                                },\n                                options: {\n                                    responsive: true,\n                                    events: [],\n                                    plugins: {\n                                        legend: {\n                                            position: 'bottom',\n                                            onClick: (e) => e.stopPropagation(),\n                                            labels: {\n                                                boxWidth: 15,\n                                                boxHeight: 15,\n                                                useBorderRadius: true,\n                                                borderRadius: 2,\n                                            },\n                                        },\n                                        datalabels: {\n                                            \"color\": \"white\",\n                                            formatter: (value) => {\n                                                if(display_percent)\n                                                    return value + '%';\n                                                return value;\n                                            },\n                                            font: {\n                                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\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ffa1762 watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"ffa1762\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9cce47 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"e9cce47\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"vermarktung\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vermarktung.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa8f155 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"fa8f155\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"b2b\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">B2B.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc93a65 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"dc93a65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Seit August 2018 verf\u00fcgt die MRAG \u00fcber einen digitalen Marktplatz f\u00fcr Gesch\u00e4ftskunden der Reisebranche (B2B), \u00fcber den Walliser Produkte und Dienstleistungen vermarktet, vertrieben und verkauft werden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0052b3 e-flex e-con-boxed e-con e-child\" data-id=\"a0052b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8e4c306 e-flex e-con-boxed e-con e-child\" data-id=\"8e4c306\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-55036dd e-grid e-con-boxed e-con e-child\" data-id=\"55036dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2b4e54b animate-on-display e-flex e-con-boxed e-con e-child\" data-id=\"2b4e54b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a244216 elementor-widget elementor-widget-heading\" data-id=\"a244216\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CHF 3'113'500.- <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cde28fb elementor-widget elementor-widget-text-editor\" data-id=\"cde28fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>B2B-Umsatz<br \/>(-8,6% vs. 2024)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cac87ca animate-on-display elementor-widget elementor-widget-heading\" data-id=\"cac87ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Verteilung der B2B-Einnahmen in Tausend CHF.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6e1e98 animate-on-display elementor-widget elementor-widget-valdev-bar-chart\" data-id=\"e6e1e98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"valdev-bar-chart.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        <canvas class=\"valdev-bar\" id=\"valdev-bar-e6e1e98\"><\/canvas>\r\n\r\n                    <script>\r\n                document.addEventListener(\"DOMContentLoaded\", () => {\r\n                    let data = 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            let element = document.getElementById('valdev-bar-e6e1e98');\r\n                    let created = false;\r\n                    document.addEventListener(\"scroll\", () => {\r\n                        if (!created) {\r\n                            let rect = element.getBoundingClientRect();\r\n                            let elemTop = rect.top;\r\n                            let elemBottom = rect.bottom;\r\n                            let isVisible = (elemTop >= 0) && (elemBottom <= window.innerHeight);\r\n                            if (isVisible) {\r\n                                created = true;\r\n                                createChart();\r\n                            }\r\n                        }\r\n                    })\r\n                    const createChart = () => {\r\n                        new Chart(element, {\r\n                            type: 'bar',\r\n                            data: {\r\n                                labels: data.map(row => 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data-id=\"c4d722a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:20}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50715360 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"50715360\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"rechnung-2025\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rechnung 2025.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a88f41f animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"4a88f41f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p><span lang=\"DE-CH\">Der Jahresabschluss 2025 der Matterhorn Region AG (MRAG) weist einen Verlust von CHF 32\u2019881,40 aus, bei Ausgaben von CHF 7\u2019147\u2019998,50 und Einnahmen von CHF 7\u2019115\u2019117,10. Sowohl die Einnahmen als auch die Ausgaben steigen im Vergleich zur Jahresrechnung 2024 haupts\u00e4chlich aufgrund der gestiegenen Verk\u00e4ufe im B2C-Bereich und der Unterst\u00fctzung des Innotour-Fonds f\u00fcr die Entwicklung des Trade Hubs in H\u00f6he von CHF 500\u2019000.\u2013.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6521b283 elementor-button-info elementor-widget elementor-widget-button\" data-id=\"6521b283\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTY1MjAsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Calque_1\" data-name=\"Calque 1\" viewBox=\"0 0 114.5 114.5\"><defs><style>.cls-1{fill:#fafafa;}.cls-2{fill:#a8091a;}<\/style><\/defs><path class=\"cls-1\" d=\"M57.25,0A57.25,57.25,0,1,0,114.5,57.25,57.25,57.25,0,0,0,57.25,0Zm-6.1,77.9a2.6,2.6,0,0,1-3.68-3.68l17-17-17-17a2.6,2.6,0,0,1,3.68-3.68L71.8,57.25Z\"><\/path><path class=\"cls-2\" d=\"M47.47,36.6a2.6,2.6,0,0,0,0,3.68l17,17-17,17a2.6,2.6,0,0,0,3.68,3.68L71.8,57.25,51.15,36.6A2.6,2.6,0,0,0,47.47,36.6Z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Mehr anzeigen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00f74b5 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"00f74b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/MRAG_Rechnung-2025.pdf\">Rechnungen herunterladen<\/a><\/p><p><a href=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Rapport-de-revision-MRAG-2025.pdf\">Bericht der Revisionsstelle herunterladen<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ba6557b watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"1ba6557b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:20}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70069834 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"70069834\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"protokoll-25\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Protokoll 2025.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e24d58 elementor-button-info elementor-widget elementor-widget-button\" data-id=\"6e24d58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/GV-MRAG_30-04-2025_Protokoll.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Calque_1\" data-name=\"Calque 1\" viewBox=\"0 0 114.5 114.5\"><defs><style>.cls-1{fill:#fafafa;}.cls-2{fill:#a8091a;}<\/style><\/defs><path class=\"cls-1\" d=\"M57.25,0A57.25,57.25,0,1,0,114.5,57.25,57.25,57.25,0,0,0,57.25,0Zm-6.1,77.9a2.6,2.6,0,0,1-3.68-3.68l17-17-17-17a2.6,2.6,0,0,1,3.68-3.68L71.8,57.25Z\"><\/path><path class=\"cls-2\" d=\"M47.47,36.6a2.6,2.6,0,0,0,0,3.68l17,17-17,17a2.6,2.6,0,0,0,3.68,3.68L71.8,57.25,51.15,36.6A2.6,2.6,0,0,0,47.47,36.6Z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Das Protokoll lesen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Inhaltsverzeichnis Matterhorn Region AG Gesch\u00e4ftsbericht Matterhorn Region AG 2025 Vorwort. Stabilit\u00e4t im Wandel. Im Jahr 2025 hat die MRAG ihr Gesch\u00e4ftsmodell in einem unsicheren internationalen Umfeld gezielt weiterentwickelt und die Zusammenarbeit mit ihren Partnern intensiviert. Damit st\u00e4rkt sie die internationale Positionierung des Wallis. Vorwort lesen Matterhorn Region AG. Die Matterhorn Region AG MRAG ist ein [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-16203","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gesch\u00e4ftsbericht Matterhorn Region AG - 2025<\/title>\n<meta name=\"description\" content=\"Nous accompagnons et soutenons les productions audiovisuelles en Valais en privil\u00e9giant une approche culturelle et \u00e9conomique \u00e9quilibr\u00e9e.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rapport-valais.ch\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gesch\u00e4ftsbericht Matterhorn Region AG - 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