{"id":15548,"date":"2026-01-15T15:13:55","date_gmt":"2026-01-15T14:13:55","guid":{"rendered":"https:\/\/rapport-valais.ch\/?page_id=15548"},"modified":"2026-04-23T13:32:46","modified_gmt":"2026-04-23T11:32:46","slug":"rg-mrag-2025","status":"publish","type":"page","link":"https:\/\/rapport-valais.ch\/fr\/rg-mrag-2025\/","title":{"rendered":"Rapport de gestion MRAG 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15548\" class=\"elementor elementor-15548 elementor-16203\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a2d8234 tab-matiere e-flex e-con-boxed e-con e-parent\" data-id=\"5a2d8234\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2a99e18f e-con-full e-flex e-con e-child\" data-id=\"2a99e18f\" data-element_type=\"container\" data-e-type=\"container\" id=\"div-content-table\" 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elementor-widget-table-of-contents\" data-id=\"644661fc\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"content-table\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__644661fc\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1721c53d e-con-full e-flex e-con e-child\" data-id=\"1721c53d\" data-element_type=\"container\" data-e-type=\"container\" id=\"open-div-content-table-mobile\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;fixed&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60c20bc2 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"60c20bc2\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"open-icon-content-table-mobile\" 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fill=\"white\"><\/path><path d=\"M12.7566 0.925964H3.64478C2.34268 0.925964 1.13944 1.62061 0.488298 2.74833C-0.162766 3.87604 -0.162766 5.26534 0.488298 6.39305C1.13936 7.52077 2.3426 8.21542 3.64478 8.21542H12.7566C14.0587 8.21542 15.2619 7.52077 15.9131 6.39305C16.5641 5.26534 16.5641 3.87604 15.9131 2.74833C15.262 1.62061 14.0588 0.925964 12.7566 0.925964ZM12.7566 6.39305H3.64478C2.99372 6.39305 2.39211 6.04572 2.06654 5.48187C1.74107 4.91803 1.74107 4.22335 2.06654 3.65951C2.39211 3.09566 2.99374 2.74833 3.64478 2.74833H12.7566C13.4077 2.74833 14.0093 3.09566 14.3348 3.65951C14.6603 4.22335 14.6603 4.91803 14.3348 5.48187C14.0093 6.04572 13.4076 6.39305 12.7566 6.39305Z\" fill=\"white\"><\/path><path d=\"M3.03733 12.1639C3.03733 12.6672 2.6294 13.0751 2.12615 13.0751C1.6229 13.0751 1.21497 12.6672 1.21497 12.1639C1.21497 11.6607 1.6229 11.2527 2.12615 11.2527C2.6294 11.2527 3.03733 11.6607 3.03733 12.1639Z\" fill=\"white\"><\/path><path d=\"M3.03733 17.0235C3.03733 17.5267 2.6294 17.9346 2.12615 17.9346C1.6229 17.9346 1.21497 17.5267 1.21497 17.0235C1.21497 16.5202 1.6229 16.1123 2.12615 16.1123C2.6294 16.1123 3.03733 16.5202 3.03733 17.0235Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e75ec06 e-con-full e-flex e-con e-parent\" data-id=\"e75ec06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2edd423 e-con-full e-flex e-con e-child\" data-id=\"2edd423\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;fixed&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-850ec8f elementor-widget elementor-widget-image\" data-id=\"850ec8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.valais.ch\/en\/information\/trade\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"462\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/Valais_RVB_FR-512.png\" class=\"attachment-large size-large wp-image-12260\" alt=\"\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/Valais_RVB_FR-512.png 512w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/Valais_RVB_FR-512-300x271.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16de297 elementor-widget elementor-widget-heading\" data-id=\"16de297\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Matterhorn Region SA<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e3a658 elementor-nav-menu__align-end wpml-dd-select elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-widget elementor-widget-nav-menu\" data-id=\"4e3a658\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-4e3a658\" class=\"elementor-nav-menu\"><li class=\"menu-item wpml-ls-slot-14 wpml-ls-item wpml-ls-item-fr wpml-ls-current-language wpml-ls-menu-item wpml-ls-first-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-has-children menu-item-wpml-ls-14-fr\"><a href=\"https:\/\/rapport-valais.ch\/fr\/\" aria-current=\"page\" aria-expanded=\"false\" aria-controls=\"wpml-ls-submenu-wpml-ls-14-fr\" class=\"elementor-item\"><span class=\"wpml-ls-display\">FR<\/span><\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item wpml-ls-slot-14 wpml-ls-item wpml-ls-item-de wpml-ls-menu-item wpml-ls-last-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-14-de\"><a href=\"https:\/\/rapport-valais.ch\/de\/\" title=\"Passer \u00e0 DE\" aria-label=\"Passer \u00e0 DE\" class=\"elementor-sub-item\"><span class=\"wpml-ls-display\">DE<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-4e3a658\" class=\"elementor-nav-menu\"><li class=\"menu-item wpml-ls-slot-14 wpml-ls-item wpml-ls-item-fr wpml-ls-current-language wpml-ls-menu-item wpml-ls-first-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-has-children menu-item-wpml-ls-14-fr\"><a href=\"https:\/\/rapport-valais.ch\/fr\/\" aria-current=\"page\" aria-expanded=\"false\" aria-controls=\"wpml-ls-submenu-wpml-ls-14-fr\" class=\"elementor-item\" tabindex=\"-1\"><span class=\"wpml-ls-display\">FR<\/span><\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item wpml-ls-slot-14 wpml-ls-item wpml-ls-item-de wpml-ls-menu-item wpml-ls-last-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-14-de\"><a href=\"https:\/\/rapport-valais.ch\/de\/\" title=\"Passer \u00e0 DE\" aria-label=\"Passer \u00e0 DE\" class=\"elementor-sub-item\" tabindex=\"-1\"><span class=\"wpml-ls-display\">DE<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dbe0979 watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"dbe0979\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:3,&quot;sizes&quot;:[]},&quot;background_motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:3.6,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;background_motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8598e4 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"b8598e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Rapport de gestion<br>\nMatterhorn Region SA<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e09370d animate-on-display elementor-widget elementor-widget-heading\" data-id=\"e09370d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">2025<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-331cabf0 watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"331cabf0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7930e0c4 elementor-widget elementor-widget-heading\" data-id=\"7930e0c4\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"editorial\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Editorial.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-179462b5 e-flex e-con-boxed e-con e-child\" data-id=\"179462b5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-34fd85a4 e-transform animate-on-display e-flex e-con-boxed e-con e-child\" data-id=\"34fd85a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.02,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1106f86d e-con-full e-flex e-con e-child\" data-id=\"1106f86d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6708f9 elementor-widget elementor-widget-text-editor\" data-id=\"a6708f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"size-medium wp-image-11655 aligncenter\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/MRAG_Logo_CMYK_blackclaim-300x197.png\" alt=\"\" width=\"300\" height=\"197\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/MRAG_Logo_CMYK_blackclaim-300x197.png 300w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/MRAG_Logo_CMYK_blackclaim-1024x673.png 1024w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/MRAG_Logo_CMYK_blackclaim-768x505.png 768w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/MRAG_Logo_CMYK_blackclaim.png 1123w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3eca6057 e-flex e-con-boxed e-con e-child\" data-id=\"3eca6057\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-488b7b37 elementor-widget elementor-widget-heading\" data-id=\"488b7b37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">De la stabilit\u00e9 dans le changement.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7028ca2d elementor-widget elementor-widget-text-editor\" data-id=\"7028ca2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">En 2025, dans un environnement international incertain, la MRAG a fait \u00e9voluer son mod\u00e8le et renforc\u00e9 sa collaboration avec ses partenaires afin de soutenir le positionnement du Valais \u00e0 l\u2019international.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eda55dd elementor-button-info elementor-widget elementor-widget-button\" data-id=\"7eda55dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTU4NDIsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Calque_1\" data-name=\"Calque 1\" viewBox=\"0 0 114.5 114.5\"><defs><style>.cls-1{fill:#fafafa;}.cls-2{fill:#a8091a;}<\/style><\/defs><path class=\"cls-1\" d=\"M57.25,0A57.25,57.25,0,1,0,114.5,57.25,57.25,57.25,0,0,0,57.25,0Zm-6.1,77.9a2.6,2.6,0,0,1-3.68-3.68l17-17-17-17a2.6,2.6,0,0,1,3.68-3.68L71.8,57.25Z\"><\/path><path class=\"cls-2\" d=\"M47.47,36.6a2.6,2.6,0,0,0,0,3.68l17,17-17,17a2.6,2.6,0,0,0,3.68,3.68L71.8,57.25,51.15,36.6A2.6,2.6,0,0,0,47.47,36.6Z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire le mot<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e59549 watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"2e59549\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:20}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1752cc4d animate-on-display elementor-widget elementor-widget-heading\" data-id=\"1752cc4d\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"mrag\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Matterhorn Region SA.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32070c3 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"32070c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">La Matterhorn Region SA (MRAG) est un centre de comp\u00e9tences dont les prestations sont \u00e0 disposition des destinations et entreprises d\u00e9sireuses de promouvoir, distribuer et vendre des produits et services valaisans sur les march\u00e9s internationaux. Outre les march\u00e9s asiatiques et nord-am\u00e9ricains, elle prospecte \u00e9galement les march\u00e9s europ\u00e9ens, en \u00e9troite collaboration avec ses partenaires, sous la marque Valais. Actuellement, la MRAG est ainsi active dans 23 pays \u00e0 travers le monde<\/p><p style=\"font-weight: 400;\">Les activit\u00e9s de la MRAG s\u2019\u00e9tendent de la promotion \u00e0 la commercialisation gr\u00e2ce \u00e0 la place de march\u00e9 digitale Valais B2B. Le Valais \u00e9tait l\u2019une des premi\u00e8res r\u00e9gions de Suisse \u00e0 disposer d\u2019une telle strat\u00e9gie avec des outils digitaux ad\u00e9quats.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a99a9c4 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"6a99a9c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.youtube.com\/watch?v=VBRKQ9MyzNI\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-11735 size-large\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/video-mrag-2-1024x599.png\" alt=\"\" width=\"800\" height=\"468\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/video-mrag-2-1024x599.png 1024w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/video-mrag-2-300x176.png 300w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/video-mrag-2-768x449.png 768w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/video-mrag-2-1536x899.png 1536w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/video-mrag-2-2048x1198.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c63479d watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"2c63479d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-57cf9da e-con-full e-flex e-con e-child\" data-id=\"57cf9da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25f8c075 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"25f8c075\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">11 march\u00e9s europ\u00e9ens<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-337e464d animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"337e464d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Allemagne, Belgique, Danemark, Finlande, France, Italie, Luxembourg, Norv\u00e8ge, Pays-Bas, Royaume-Uni, Su\u00e8de<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d987a5c e-con-full e-flex e-con e-child\" data-id=\"7d987a5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e590448 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"e590448\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">12 march\u00e9s lointains<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f67bba9 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"f67bba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Canada, Chine, Cor\u00e9e du Sud, Hong Kong, Indon\u00e9sie, Malaisie, Philippines, Singapour, Ta\u00efwan, Tha\u00eflande, \u00c9tats-Unis, Vietnam<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d6f562c watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"4d6f562c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:20}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bafa6e animate-on-display elementor-widget elementor-widget-heading\" data-id=\"6bafa6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fonctionnement de la MRAG. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1959b4 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"c1959b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">La MRAG a comme but principal de gagner en puissance dans la promotion au niveau international, pour non seulement promouvoir le Valais, mais aussi concr\u00e9tiser cet int\u00e9r\u00eat avec des ventes. Pour ce faire, la MRAG regroupe les comp\u00e9tences et l\u2019expertise de ses partenaires pour satisfaire les besoins de ses clients internationaux et assurer la r\u00e9ussite de ses activit\u00e9s. En se f\u00e9d\u00e9rant sous la marque Valais, la MRAG et ses partenaires g\u00e9n\u00e8rent une valeur ajout\u00e9e exponentielle pour l\u2019\u00e9conomie valaisanne en termes de notori\u00e9t\u00e9 et de chiffres d\u2019affaires.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91b8523 elementor-widget elementor-widget-image\" data-id=\"91b8523\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/mrag-fonctionnement-2.png\" data-elementor-open-lightbox=\"no\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"475\" height=\"465\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/mrag-fonctionnement-2.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-11998\" alt=\"\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/mrag-fonctionnement-2.png 475w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/mrag-fonctionnement-2-300x294.png 300w\" sizes=\"(max-width: 475px) 100vw, 475px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bebfe0 watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"5bebfe0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:20}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e4e815 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"1e4e815\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"club-entreprises\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Partenaires. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-440498ce e-grid e-con-boxed e-con e-child\" data-id=\"440498ce\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d64ae7 animate-on-display elementor-widget elementor-widget-image\" data-id=\"4d64ae7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aletscharena.ch\/fr\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"355\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-aletsch-arena.png\" class=\"attachment-large size-large wp-image-11960\" alt=\"\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-aletsch-arena.png 460w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-aletsch-arena-300x232.png 300w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a14807 animate-on-display elementor-widget elementor-widget-image\" data-id=\"8a14807\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.belalp.ch\/fr\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"355\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/logo_belalp-blatten.png\" class=\"attachment-large size-large wp-image-16351\" alt=\"\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/logo_belalp-blatten.png 460w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/logo_belalp-blatten-300x232.png 300w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ee021b animate-on-display elementor-widget elementor-widget-image\" data-id=\"9ee021b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.brig-simplon.ch\/fr\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"355\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-brig-simplon.png\" class=\"attachment-large size-large wp-image-11961\" alt=\"\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-brig-simplon.png 460w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-brig-simplon-300x232.png 300w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cee955 animate-on-display elementor-widget elementor-widget-image\" data-id=\"3cee955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.gornergrat.ch\/fr\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"355\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Logo_Gornergrat_Bahn.png\" class=\"attachment-large size-large wp-image-16042\" alt=\"\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Logo_Gornergrat_Bahn.png 460w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Logo_Gornergrat_Bahn-300x232.png 300w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cb6442 animate-on-display elementor-widget elementor-widget-image\" data-id=\"9cb6442\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/celliers.ch\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"355\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-celliers-de-sion.png\" class=\"attachment-large size-large wp-image-11975\" alt=\"\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-celliers-de-sion.png 460w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-celliers-de-sion-300x232.png 300w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81ad394 animate-on-display elementor-widget elementor-widget-image\" data-id=\"81ad394\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/leukerbad.ch\/fr\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"355\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-leukerbad-FR.png\" class=\"attachment-large size-large wp-image-11976\" alt=\"\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-leukerbad-FR.png 460w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-leukerbad-FR-300x232.png 300w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e748894 animate-on-display elementor-widget elementor-widget-image\" data-id=\"e748894\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/www.martigny-region.ch\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"355\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-martigny.png\" class=\"attachment-large size-large wp-image-11978\" alt=\"\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-martigny.png 460w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-martigny-300x232.png 300w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23a2019 animate-on-display elementor-widget elementor-widget-image\" data-id=\"23a2019\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.nendaz.ch\/fr\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"355\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-nendaz.png\" class=\"attachment-large size-large wp-image-11981\" alt=\"\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-nendaz.png 460w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-nendaz-300x232.png 300w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c5d19a animate-on-display elementor-widget elementor-widget-image\" data-id=\"4c5d19a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.regiondentsdumidi.ch\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"355\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-rddm.png\" class=\"attachment-large size-large wp-image-11979\" alt=\"\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-rddm.png 460w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-rddm-300x232.png 300w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-339ee41 animate-on-display elementor-widget elementor-widget-image\" data-id=\"339ee41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.saas-fee.ch\/fr\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"355\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-saas-fee.png\" class=\"attachment-large size-large wp-image-11980\" alt=\"\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-saas-fee.png 460w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/logo-saas-fee-300x232.png 300w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4f198c animate-on-display elementor-widget elementor-widget-image\" data-id=\"a4f198c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.valdanniviers.ch\/fr\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"355\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Logo_Val-d-anniviers.png\" class=\"attachment-large size-large wp-image-15747\" alt=\"\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Logo_Val-d-anniviers.png 460w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Logo_Val-d-anniviers-300x232.png 300w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d05d0a animate-on-display elementor-widget elementor-widget-image\" data-id=\"7d05d0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.valais.ch\/fr\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"671\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2025\/04\/Logo-VWP_FR-1.png\" class=\"attachment-large size-large wp-image-15027\" alt=\"\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2025\/04\/Logo-VWP_FR-1.png 940w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2025\/04\/Logo-VWP_FR-1-300x251.png 300w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2025\/04\/Logo-VWP_FR-1-768x644.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78dac90 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"78dac90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><a href=\"https:\/\/www.vwpnet.ch\/fr\/pages\/matterhorn-region-sa\/devenez-partenaire-1855\" target=\"_blank\" rel=\"noopener\"><span lang=\"FR\">Devenir partenaire de la MRAG\u00a0<\/span><\/a><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a289726 watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"a289726\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:20}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5745a91 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"5745a91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Organisation et comp\u00e9tences. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45907f1 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"45907f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Le succ\u00e8s de la coop\u00e9ration d\u00e9pend de la meilleure utilisation possible des diff\u00e9rentes comp\u00e9tences et ressources tout au long de la cha\u00eene de valeur. Gr\u00e2ce \u00e0 des conventions de prestation, la MRAG peut b\u00e9n\u00e9ficier des multiples comp\u00e9tences existantes, sans cr\u00e9er de nouvelles structures. L\u2019\u00e9quipe charg\u00e9e du management des produits de la MRAG soutient activement les partenaires dans la cr\u00e9ation et le d\u00e9veloppement des produits et proc\u00e8de notamment \u00e0 leur regroupement. Ces produits sont ensuite promus \u00e0 l\u2019international par les responsables des march\u00e9s. L\u2019\u00e9quipe du service \u00e0 la client\u00e8le assure le bon fonctionnement des processus d\u2019offres, de r\u00e9servations et d\u2019encaissement pour les partenaires de la MRAG. Elle occupe donc un r\u00f4le crucial aussi bien pour les entreprises que pour le client final.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74e97df elementor-widget elementor-widget-image\" data-id=\"74e97df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"540\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Organigramme_MRAG_2025.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-15876\" alt=\"\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Organigramme_MRAG_2025.png 1200w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Organigramme_MRAG_2025-300x135.png 300w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Organigramme_MRAG_2025-1024x461.png 1024w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Organigramme_MRAG_2025-768x346.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a89831 e-flex e-con-boxed e-con e-parent\" data-id=\"9a89831\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1c7c3a77 e-flex e-con-boxed e-con e-child\" data-id=\"1c7c3a77\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d3309ad e-con-full e-flex e-con e-child\" data-id=\"5d3309ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2a7de5e8 e-con-full watch-on-display e-flex e-con e-child\" data-id=\"2a7de5e8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f435393 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"2f435393\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"cycle-week\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vision.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-308cdee8 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"308cdee8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un centre de comp\u00e9tences professionnel regroupant les t\u00e2ches et les forces tout au long de la cha\u00eene de valeur, afin d\u2019offrir aux clients des produits et des services valaisans d\u2019un seul prestataire et de renforcer le positionnement et la comp\u00e9titivit\u00e9 internationale du Valais \u00e0 long terme.<br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6fa4f2 e-flex e-con-boxed e-con e-parent\" data-id=\"b6fa4f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9e419e7 e-con-full e-flex e-con e-child\" data-id=\"9e419e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-12e3e87 e-con-full watch-on-display e-flex e-con e-child\" data-id=\"12e3e87\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84cc761 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"84cc761\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"vfc\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Proposition de valeur. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8354a42 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"8354a42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"caret-color: #000000; color: #000000; text-align: start;\">\u2192 Augmentation de la valeur ajout\u00e9e, tout au long de l\u2019ann\u00e9e, gr\u00e2ce \u00e0 une am\u00e9lioration de la comp\u00e9titivit\u00e9 internationale.<\/p><p style=\"caret-color: #000000; color: #000000; text-align: start;\">\u2192 Gain d\u2019efficacit\u00e9 par la mise en commun des ressources (connaissances, personnel, finances) et focus de tous les participants sur leurs comp\u00e9tences de base.<\/p><p style=\"caret-color: #000000; color: #000000; text-align: start;\">\u2192 Augmentation de la pr\u00e9sence sur le march\u00e9 et formation d\u2019un r\u00e9seau international distinct.<\/p><p style=\"caret-color: #000000; color: #000000; text-align: start;\">\u2192 Focus cons\u00e9quent sur les besoins des clients sur la base d\u2019une vision fond\u00e9e.<\/p><p style=\"caret-color: #000000; color: #000000; text-align: start;\">\u2192 Portefeuille de produits attractif, diversifi\u00e9 et sp\u00e9cifique aux march\u00e9s.<\/p><p style=\"caret-color: #000000; color: #000000; text-align: start;\">\u2192 Nouvelles perspectives gr\u00e2ce aux \u00e9changes d\u2019exp\u00e9riences et au processus d\u2019apprentissage collectif.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c657df e-flex e-con-boxed e-con e-child\" data-id=\"9c657df\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-731b7c7b watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"731b7c7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4a11e179 e-flex e-con-boxed e-con e-child\" data-id=\"4a11e179\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2736a5 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"b2736a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Objectifs strat\u00e9giques.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e38a16f e-grid e-con-boxed e-con e-child\" data-id=\"4e38a16f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4040029c e-con-full animate-on-display e-flex e-con e-child\" data-id=\"4040029c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4159f7e7 e-con-full e-flex e-con e-child\" data-id=\"4159f7e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1411d453 elementor-widget elementor-widget-image\" data-id=\"1411d453\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/2019_icon_SVG_L_star_\u00a9Valais_Wallis-Promotion.svg\" class=\"attachment-large size-large wp-image-11757\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-284f3e53 e-con-full e-flex e-con e-child\" data-id=\"284f3e53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e29cfb2 elementor-widget elementor-widget-text-editor\" data-id=\"3e29cfb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAugmentation de la <b><span style=\"color: #ac1416;\">notori\u00e9t\u00e9 du Valais <\/span><\/b> dans les march\u00e9s internationaux d\u00e9finis.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b755b2b elementor-absolute elementor-widget elementor-widget-image\" data-id=\"2b755b2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8930\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31a75c1 e-con-full animate-on-display e-flex e-con e-child\" data-id=\"31a75c1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9b48706 e-con-full e-flex e-con e-child\" data-id=\"9b48706\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bba056 elementor-widget elementor-widget-image\" data-id=\"6bba056\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/2019_icon_SVG_L_108_\u00a9Valais_Wallis-Promotion.svg\" class=\"attachment-large size-large wp-image-11756\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-273cb1d e-con-full e-flex e-con e-child\" data-id=\"273cb1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6088439 elementor-widget elementor-widget-text-editor\" data-id=\"6088439\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<b><span style=\"color: #ac1416;\">Positionnement du Valais <\/span><\/b>comme destination attractive dans les domaines du tourisme alpin, outdoor-sport et oenotourisme dans les march\u00e9s internationaux d\u00e9finis.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27f8cea elementor-absolute elementor-widget elementor-widget-image\" data-id=\"27f8cea\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8930\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b0887b e-con-full animate-on-display e-flex e-con e-child\" data-id=\"1b0887b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2b4dd98 e-con-full e-flex e-con e-child\" data-id=\"2b4dd98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3dfac62 elementor-widget elementor-widget-image\" data-id=\"3dfac62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/2019_icon_SVG_L_99_\u00a9Valais_Wallis-Promotion.svg\" class=\"attachment-large size-large wp-image-11755\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f5a84f e-con-full e-flex e-con e-child\" data-id=\"4f5a84f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01a9557 elementor-widget elementor-widget-text-editor\" data-id=\"01a9557\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<b><span style=\"color: #ac1416;\">Croissance durable<\/span><\/b> des principaux indicateurs du tourisme au cours des quatre saisons.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-352ddf5 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"352ddf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8930\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d8bcea e-con-full animate-on-display e-flex e-con e-child\" data-id=\"9d8bcea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b735808 e-con-full e-flex e-con e-child\" data-id=\"b735808\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-317169c elementor-widget elementor-widget-image\" data-id=\"317169c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/02\/familien-wanderung-l.jpg\" class=\"attachment-large size-large wp-image-10723\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d183794 e-con-full e-flex e-con e-child\" data-id=\"d183794\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5552668 elementor-widget elementor-widget-text-editor\" data-id=\"5552668\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAugmentation du <b><span style=\"color: #ac1416;\">nombre de visiteurs en Valais <\/span><\/b> durant les quatre saisons.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a28e554 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"a28e554\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8930\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4f62b1 e-con-full animate-on-display e-flex e-con e-child\" data-id=\"a4f62b1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9437198 e-con-full e-flex e-con e-child\" data-id=\"9437198\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-459594a elementor-widget elementor-widget-image\" data-id=\"459594a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/2019_icon_SVG_L_50_\u00a9Valais_Wallis-Promotion.svg\" class=\"attachment-large size-large wp-image-11754\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74802ae e-con-full e-flex e-con e-child\" data-id=\"74802ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8c840f elementor-widget elementor-widget-text-editor\" data-id=\"f8c840f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAugmentation du <b><span style=\"color: #ac1416;\">chiffre d&rsquo;affaires <\/span><\/b> dans les domaines B2B et B2C.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-029d657 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"029d657\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8930\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4341bf watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"f4341bf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:20}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-affa458 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"affa458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cha\u00eene de valeur. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6783694 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"6783694\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Pour r\u00e9pondre \u00e0 ces objectifs, les activit\u00e9s de la MRAG s\u2019orientent sur l\u2019ensemble de la cha\u00eene de valeur :<\/p><p style=\"font-weight: 400;\">\u2192 <strong>Analyse<\/strong> : monitoring r\u00e9gulier de la situation sur les march\u00e9s pour adapter rapidement la strat\u00e9gie marketing en cas de changement cons\u00e9quent.<\/p><p style=\"font-weight: 400;\">\u2192 <strong>Produits<\/strong> : int\u00e9gration de produits \u00e0 la place de march\u00e9 digitale en \u00e9troite collaboration avec les partenaires.<\/p><p style=\"font-weight: 400;\">\u2192 <strong>Promotion<\/strong> : activit\u00e9s de promotion sur les march\u00e9s cibles avec les partenaires sous la marque Valais.<\/p><p style=\"font-weight: 400;\">\u2192 <strong>Vente<\/strong> : commercialisation en B2B et en B2C via les places de march\u00e9 digitales Valais.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12357df e-flex e-con-boxed e-con e-child\" data-id=\"12357df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dfa2db7 e-grid e-con-boxed e-con e-child\" data-id=\"dfa2db7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-99db86e e-con-full animate-on-display e-flex e-con e-child\" data-id=\"99db86e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-facb48f e-con-full e-flex e-con e-child\" data-id=\"facb48f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1881108 elementor-widget elementor-widget-image\" data-id=\"1881108\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/2019_icon_PNG_L_85_\u00a9Valais_Wallis-Promotion_Divers.png\" class=\"attachment-large size-large wp-image-11993\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3440ec e-con-full e-flex e-con e-child\" data-id=\"a3440ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd73faf elementor-widget elementor-widget-text-editor\" data-id=\"bd73faf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><span style=\"color: #ac1416;\">Analyse<\/span><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca371a5 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"ca371a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8930\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92c1af8 e-con-full animate-on-display e-flex e-con e-child\" data-id=\"92c1af8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-fc5a4ed e-con-full e-flex e-con e-child\" data-id=\"fc5a4ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a407851 elementor-widget elementor-widget-image\" data-id=\"a407851\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/2019_icon_PNG_L_ticket_\u00a9Valais_Wallis-Promotion.png\" class=\"attachment-large size-large wp-image-11994\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65ad74d e-con-full e-flex e-con e-child\" data-id=\"65ad74d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58e8d47 elementor-widget elementor-widget-text-editor\" data-id=\"58e8d47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><span style=\"color: #ac1416;\">Produit<\/span><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bff6b9e elementor-absolute elementor-widget elementor-widget-image\" data-id=\"bff6b9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8930\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23bd3a8 e-con-full animate-on-display e-flex e-con e-child\" data-id=\"23bd3a8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6effb69 e-con-full e-flex e-con e-child\" data-id=\"6effb69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69af0d1 elementor-widget elementor-widget-image\" data-id=\"69af0d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/2019_icon_SVG_L_star_\u00a9Valais_Wallis-Promotion.svg\" class=\"attachment-large size-large wp-image-11757\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d34a306 e-con-full e-flex e-con e-child\" data-id=\"d34a306\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d13420e elementor-widget elementor-widget-text-editor\" data-id=\"d13420e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><span style=\"color: #ac1416;\">Promotion<\/span><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adb7193 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"adb7193\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8930\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55a6d6a e-con-full animate-on-display e-flex e-con e-child\" data-id=\"55a6d6a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0fa4b46 e-con-full e-flex e-con e-child\" data-id=\"0fa4b46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d73421 elementor-widget elementor-widget-image\" data-id=\"4d73421\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/2019_icon_SVG_L_50_\u00a9Valais_Wallis-Promotion.svg\" class=\"attachment-large size-large wp-image-11754\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7ff5ee e-con-full e-flex e-con e-child\" data-id=\"f7ff5ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c46ebe1 elementor-widget elementor-widget-text-editor\" data-id=\"c46ebe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><span style=\"color: #ac1416;\">Vente<\/span><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17a7ce9 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"17a7ce9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8930\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb2ad59 e-flex e-con-boxed e-con e-parent\" data-id=\"fb2ad59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bd60bbc e-con-full e-flex e-con e-child\" data-id=\"bd60bbc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c8b49d e-con-full e-flex e-con e-child\" data-id=\"0c8b49d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b8be474 e-con-full watch-on-display e-flex e-con e-child\" data-id=\"b8be474\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3994b18 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"3994b18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strat\u00e9gie 2025 - 2028.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce683c2 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"ce683c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Les activit\u00e9s men\u00e9es par la MRAG pour la promotion \u00e0 l\u2019international s\u2019inscrivent dans les strat\u00e9gies de ses partenaires ainsi que dans la strat\u00e9gie 2025 \u2013 2028 de Valais\/Wallis Promotion. Dans la continuit\u00e9 de la p\u00e9riode pr\u00e9c\u00e9dente, cette strat\u00e9gie vise \u00e0 consolider les acquis tout en cr\u00e9ant, avec les partenaires, une valeur ajout\u00e9e durable pour le canton.<\/p><p style=\"font-weight: 400;\">Les priorit\u00e9s de promotion et de vente sont d\u00e9finies conjointement au sein d\u2019une commission marketing r\u00e9unissant l\u2019ensemble des partenaires. Cette collaboration permet de coordonner les actions, d\u2019anticiper les \u00e9volutions des march\u00e9s et de r\u00e9pondre de mani\u00e8re agile aux besoins des h\u00f4tes et des partenaires.<\/p><p><a href=\"https:\/\/www.vwpnet.ch\/media\/document\/0\/VWP_RS%2025-28_A4_FR_RVB_20240606.pdf\" target=\"_blank\" rel=\"noopener\">En savoir plus sur la strat\u00e9gie 2025 &#8211; 2028 de Valais\/Wallis Promotion\u00a0<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3db52d07 watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"3db52d07\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:20}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-500a73b animate-on-display elementor-widget elementor-widget-heading\" data-id=\"500a73b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nouvelles certifications.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8b0de0 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"a8b0de0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-15860 alignright\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/125_20q_01_swisstainable_2_engaged_RGB-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/125_20q_01_swisstainable_2_engaged_RGB-150x150.png 150w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/125_20q_01_swisstainable_2_engaged_RGB-300x300.png 300w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/125_20q_01_swisstainable_2_engaged_RGB-768x768.png 768w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/125_20q_01_swisstainable_2_engaged_RGB.png 817w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>En 2025, la MRAG a \u00e9t\u00e9 <img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-15871\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Logo_marque-Valai_entreprise_FR.jpg\" alt=\"\" width=\"125\" height=\"150\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Logo_marque-Valai_entreprise_FR.jpg 1920w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Logo_marque-Valai_entreprise_FR-250x300.jpg 250w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Logo_marque-Valai_entreprise_FR-853x1024.jpg 853w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Logo_marque-Valai_entreprise_FR-768x922.jpg 768w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Logo_marque-Valai_entreprise_FR-1280x1536.jpg 1280w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Logo_marque-Valai_entreprise_FR-1707x2048.jpg 1707w\" sizes=\"(max-width: 125px) 100vw, 125px\" \/>certifi\u00e9e marque Valais Entreprise. Dans le cadre de ce processus, elle a \u00e9galement obtenu le label\u00a0Swisstainable niveau II \u2013 engaged, attestant de la mise en \u0153uvre de mesures structur\u00e9es et v\u00e9rifiables en mati\u00e8re de durabilit\u00e9, sur les plans environnemental, social et \u00e9conomique.<\/p><p style=\"font-weight: 400;\"><a href=\"https:\/\/www.vwpnet.ch\/fr\/pages\/marque-valais-entreprise-2712\" target=\"_blank\" rel=\"noopener\">En savoir plus sur la marque Valais Entreprise<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f609d60 watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"4f609d60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4ed9eaae e-con-full e-flex e-con e-child\" data-id=\"4ed9eaae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aac091d animate-on-display elementor-widget elementor-widget-heading\" data-id=\"aac091d\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"analyse\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analyse.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e30abc animate-on-display elementor-widget elementor-widget-heading\" data-id=\"5e30abc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Provenance des h\u00f4tes. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-134daa39 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"134daa39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2025<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f2e941e animate-on-display elementor-widget__width-initial elementor-widget elementor-widget-valdev-doughnut\" data-id=\"4f2e941e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"valdev-doughnut.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <canvas class=\"valdev-bar\" id=\"valdev-doughnut-4f2e941e\">\n\n        \n            <script>\n                document.addEventListener(\"DOMContentLoaded\", () => {\n\n                    let data = [{\"libelle\":\"Client\\u00e8le suisse\",\"valeur\":52.4,\"couleur\":\"#D12F28\",\"_id\":\"1dc31b5\"},{\"libelle\":\"Client\\u00e8le europ\\u00e9enne\",\"valeur\":26.6,\"couleur\":\"#E8D2BD\",\"_id\":\"23059fb\"},{\"libelle\":\"Client\\u00e8le des march\\u00e9s lointains\",\"valeur\":21,\"couleur\":\"#795032\",\"_id\":\"58d54c4\"}];\n                    let element = document.getElementById('valdev-doughnut-4f2e941e');\n                    let display_percent = \"yes\";\n\n                    const createChart = () => {\n                        new Chart(\n                            element, {\n                                type: 'doughnut',\n                                plugins: [\n                                    ChartDataLabels,\n                                ],\n                                data: {\n                                    labels: data.map(row => row.libelle),\n                                    datasets: [{\n                                        label: '',\n                                        data: data.map(row => row.valeur),\n                                        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data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2024<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fa073da animate-on-display elementor-widget__width-initial elementor-widget elementor-widget-valdev-doughnut\" data-id=\"6fa073da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"valdev-doughnut.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <canvas class=\"valdev-bar\" id=\"valdev-doughnut-6fa073da\">\n\n        \n            <script>\n                document.addEventListener(\"DOMContentLoaded\", () => {\n\n                    let data = [{\"libelle\":\"Client\\u00e8le suisse\",\"valeur\":54.3,\"couleur\":\"#D12F28\",\"_id\":\"1dc31b5\"},{\"libelle\":\"Client\\u00e8le europ\\u00e9enne\",\"valeur\":26,\"couleur\":\"#E8D2BD\",\"_id\":\"23059fb\"},{\"libelle\":\"Client\\u00e8le des march\\u00e9s lointains\",\"valeur\":19.7,\"couleur\":\"#795032\",\"_id\":\"58d54c4\"}];\n                    let element = document.getElementById('valdev-doughnut-6fa073da');\n                    let display_percent = \"yes\";\n\n                    const createChart = () => {\n                        new Chart(\n                            element, {\n                                type: 'doughnut',\n                                plugins: [\n                                    ChartDataLabels,\n                                ],\n                                data: {\n                                    labels: data.map(row => row.libelle),\n                                    datasets: [{\n                                        label: '',\n                                        data: data.map(row => row.valeur),\n                                        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element.getBoundingClientRect();\n                            let elemTop = rect.top;\n                            let elemBottom = rect.bottom;\n                            let isVisible = (elemTop >= 0) && (elemBottom <= window.innerHeight);\n                            if (isVisible) {\n                                created = true;\n                                createChart();\n                            }\n                        }\n                    })\n\n                });\n            <\/script>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a81ef47 watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"2a81ef47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3ac31e4e e-flex e-con-boxed e-con e-child\" data-id=\"3ac31e4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f0ee26f animate-on-display elementor-widget elementor-widget-heading\" data-id=\"1f0ee26f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nuit\u00e9es h\u00f4teli\u00e8res 2025.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5332ab table-ctn animate-on-display elementor-widget elementor-widget-shortcode\" data-id=\"d5332ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n<table id=\"tablepress-15\" class=\"tablepress tablepress-id-15 custom-table\" aria-describedby=\"tablepress-15-description\">\n<tbody class=\"row-hover\">\n<tr class=\"row-1\">\n\t<td class=\"column-1\">March\u00e9<\/td><td class=\"column-2\">Suisse<\/td><td class=\"column-3\">Proximit\u00e9<\/td><td class=\"column-4\"><\/td><td class=\"column-5\"><\/td><td class=\"column-6\"><\/td><td class=\"column-7\"><\/td><td class=\"column-8\"><\/td><td class=\"column-9\">Lointain<\/td><td class=\"column-10\"><\/td><td class=\"column-11\"><\/td><td class=\"column-12\"><\/td>\n<\/tr>\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Pays<\/td><td class=\"column-2\">CH<\/td><td class=\"column-3\">DE<\/td><td class=\"column-4\">BNL<\/td><td class=\"column-5\">FR<\/td><td class=\"column-6\">IT<\/td><td class=\"column-7\">UK\/IRL<\/td><td class=\"column-8\">NORDICS<\/td><td class=\"column-9\">USA\/CA<\/td><td class=\"column-10\">CN<\/td><td class=\"column-11\">KOR<\/td><td class=\"column-12\">SEA<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Nuit\u00e9es<\/td><td class=\"column-2\"><font color=\"#8d1711\">-1,3%<\/font><\/td><td class=\"column-3\"><font color=\"#0AA700\">+5,7%<\/font><\/td><td class=\"column-4\"><font color=\"#8d1711\">-6,2%<\/font><\/td><td class=\"column-5\"><font color=\"#0AA700\">+5,6%<\/font><\/td><td class=\"column-6\"><font color=\"#0AA700\">+6,1%<\/font><\/td><td class=\"column-7\"><font color=\"#0AA700\">+6%<\/font><\/td><td class=\"column-8\"><font color=\"#8d1711\">-1,5%<\/font><\/td><td class=\"column-9\"><font color=\"#0AA700\">+15,9%<\/font><\/td><td class=\"column-10\"><font color=\"#0AA700\">+4,8%<\/font><\/td><td class=\"column-11\"><font color=\"#8d1711\">-15,1%<\/font><\/td><td class=\"column-12\"><font color=\"#8d1711\">-6,1%<\/font><\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Nuit\u00e9es totales<\/td><td class=\"column-2\">2'376'683<\/td><td class=\"column-3\">291'351<\/td><td class=\"column-4\">220'087<\/td><td class=\"column-5\">183'014<\/td><td class=\"column-6\">57'498<\/td><td class=\"column-7\">226'846<\/td><td class=\"column-8\">49'327<\/td><td class=\"column-9\">442'712<\/td><td class=\"column-10\">41'652<\/td><td class=\"column-11\">35'834<\/td><td class=\"column-12\">75'966<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Parts de march\u00e9<\/td><td class=\"column-2\">52,4%<\/td><td class=\"column-3\">6,4%<\/td><td class=\"column-4\">4,9%<\/td><td class=\"column-5\">4%<\/td><td class=\"column-6\">1,3%<\/td><td class=\"column-7\">5%<\/td><td class=\"column-8\">1,1%<\/td><td class=\"column-9\">9,8%<\/td><td class=\"column-10\">0,9%<\/td><td class=\"column-11\">0,8%<\/td><td class=\"column-12\">1,7%<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Moy. du s\u00e9jour<\/td><td class=\"column-2\">2,1 nuits<\/td><td class=\"column-3\">2,8 nuits<\/td><td class=\"column-4\">3,5 nuits<\/td><td class=\"column-5\">2 nuits<\/td><td class=\"column-6\">2,1 nuits<\/td><td class=\"column-7\">3 nuits<\/td><td class=\"column-8\">2,8 nuits<\/td><td class=\"column-9\">2,4 nuits<\/td><td class=\"column-10\">1,5 nuits<\/td><td class=\"column-11\">1,3 nuits<\/td><td class=\"column-12\">1,7 nuits<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<span id=\"tablepress-15-description\" class=\"tablepress-table-description tablepress-table-description-id-15\"><div style=\"text-align: right; width: 100%;\">(Statistique de l'h\u00e9bergement HESTA - OFS, 2026)\u200b<\/div><br \/>\n<\/span>\n<!-- #tablepress-15 from cache --><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-470a75a8 watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"470a75a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69f2dc3 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"69f2dc3\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"marches-europens\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">March\u00e9s europ\u00e9ens. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f47751b e-flex e-con-boxed e-con e-child\" data-id=\"f47751b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a136a3e e-flex e-con-boxed e-con e-child\" data-id=\"a136a3e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13b01259 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"13b01259\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Situation sur les march\u00e9s en 2025.<\/strong><\/p><p style=\"font-weight: 400;\"><span data-teams=\"true\">Malgr\u00e9 un contexte \u00e9conomique toujours incertain, la propension des h\u00f4tes europ\u00e9ens \u00e0 voyager en 2025 demeure \u00e9lev\u00e9e. L\u2019inflation, d\u00e9sormais stabilis\u00e9e sur la plupart des march\u00e9s, continue toutefois d\u2019impacter le pouvoir d\u2019achat et incite les voyageurs \u00e0 porter une attention accrue au rapport qualit\u00e9-prix. Dans ce contexte, la demande pour des s\u00e9jours ax\u00e9s sur la nature, les activit\u00e9s de plein air et les exp\u00e9riences authentiques reste particuli\u00e8rement soutenue. Les destinations alpines b\u00e9n\u00e9ficient pleinement de cette dynamique, port\u00e9es par l\u2019attrait pour les sports outdoor et les paysages pr\u00e9serv\u00e9s. L\u2019int\u00e9r\u00eat croissant pour le \u00ab\u00a0slow travel\u00a0\u00bb, la mobilit\u00e9 douce, les s\u00e9jours hors saison et les exp\u00e9riences locales traduit une \u00e9volution vers un tourisme plus conscient et qualitatif. La progression continue des nuit\u00e9es en provenance des march\u00e9s de proximit\u00e9 confirme l\u2019attractivit\u00e9 du Valais en tant que r\u00e9gion touristique et souligne l\u2019ad\u00e9quation de son offre avec les aspirations actuelles de la client\u00e8le europ\u00e9enne.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0dd947 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"b0dd947\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Travail des march\u00e9s en 2025.<\/strong><\/p><p>Le travail des march\u00e9s de proximit\u00e9 s&rsquo;articule principalement autour du digital. L\u2019approche varie en fonction des march\u00e9s prospect\u00e9s. Globalement, les clients r\u00e9servent directement leurs offres. C\u2019est pourquoi l\u2019accent est mis sur des campagnes th\u00e9matiques avec un m\u00e9lange d\u2019activit\u00e9s marketing. Cela nous permet non seulement d\u2019augmenter notre notori\u00e9t\u00e9, mais surtout de s\u2019adresser directement aux clients pour les inciter \u00e0 venir en Valais. En Allemagne, au Royaume-Uni et en Irlande, les r\u00e9servations par l\u2019interm\u00e9diaire de tour-op\u00e9rateurs sont plus fr\u00e9quentes. Les contacts B2B jouent donc \u00e9galement un r\u00f4le important dans le travail de ces march\u00e9s.<\/p><p>Au niveau des activations, des campagnes th\u00e9matiques sont organis\u00e9es selon la saison avec des approches sp\u00e9cifiques adapt\u00e9es \u00e0 chaque march\u00e9. De mani\u00e8re g\u00e9n\u00e9rale, les h\u00f4tes europ\u00e9ens repr\u00e9sentent un fort potentiel pour le d\u00e9veloppement du tourisme quatre saisons en Valais. C\u2019est pourquoi ces campagnes sont d\u00e9ploy\u00e9es \u00e0 la fois sur l\u2019\u00e9t\u00e9 et l\u2019hiver, mais \u00e9galement sur l\u2019automne. Dans ces campagnes, des offres concr\u00e8tes des diff\u00e9rents partenaires de la MRAG sont mises en avant.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72f75c78 e-grid e-con-boxed e-con e-child\" data-id=\"72f75c78\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-1b02bd68 animate-on-display e-flex e-con-boxed e-con e-child\" data-id=\"1b02bd68\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTU1NTcsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48289dba elementor-absolute country-svg elementor-widget elementor-widget-image\" data-id=\"48289dba\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/allemagne-3.svg\" class=\"attachment-large size-large wp-image-8949\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a71d662 elementor-widget elementor-widget-heading\" data-id=\"5a71d662\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Allemagne<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e07d299 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"7e07d299\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8930\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-692d0479 animate-on-display e-flex e-con-boxed e-con e-child\" data-id=\"692d0479\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTU3NzUsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a731bb5 elementor-absolute country-svg elementor-widget elementor-widget-image\" data-id=\"a731bb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/france.svg\" class=\"attachment-large size-large wp-image-9552\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bf9177f elementor-widget elementor-widget-heading\" data-id=\"6bf9177f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">France<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43545e4 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"43545e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8930\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-40e2639 animate-on-display e-flex e-con-boxed e-con e-child\" data-id=\"40e2639\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTU1NzQsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19d58de8 elementor-absolute country-svg elementor-widget elementor-widget-image\" data-id=\"19d58de8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/benelux.svg\" class=\"attachment-large size-large wp-image-9551\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18a50221 elementor-widget elementor-widget-heading\" data-id=\"18a50221\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Benelux<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c775658 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"6c775658\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8930\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-b6c9943 animate-on-display e-flex e-con-boxed e-con e-child\" data-id=\"b6c9943\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTU3NzksInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-204376 elementor-absolute country-svg elementor-widget elementor-widget-image\" data-id=\"204376\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/royaume-uni-irlande.svg\" class=\"attachment-large size-large wp-image-9553\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13fbb9f7 elementor-widget elementor-widget-heading\" data-id=\"13fbb9f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Royaume-Uni et Irlande<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68e8101d elementor-absolute elementor-widget elementor-widget-image\" data-id=\"68e8101d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8930\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-5a33019b animate-on-display e-flex e-con-boxed e-con e-child\" data-id=\"5a33019b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTU2NDksInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d640c12 elementor-absolute country-svg elementor-widget elementor-widget-image\" data-id=\"5d640c12\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/pays-nordique.svg\" class=\"attachment-large size-large wp-image-9554\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb3d704 elementor-widget elementor-widget-heading\" data-id=\"3fb3d704\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Pays nordiques<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6be40bb2 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"6be40bb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8930\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-416134ec animate-on-display e-flex e-con-boxed e-con e-child\" data-id=\"416134ec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTU2ODIsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71ebbcf0 elementor-absolute country-svg elementor-widget elementor-widget-image\" data-id=\"71ebbcf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/italy.svg\" class=\"attachment-large size-large wp-image-9550\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7179f5cb elementor-widget elementor-widget-heading\" data-id=\"7179f5cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Italie<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-738613cc elementor-absolute elementor-widget elementor-widget-image\" data-id=\"738613cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8930\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-120924e2 watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"120924e2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:20}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-458d2368 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"458d2368\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\"><em><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-16412\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Eleonora-Sormani.png\" alt=\"\" width=\"170\" height=\"170\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Eleonora-Sormani.png 250w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Eleonora-Sormani-150x150.png 150w\" sizes=\"(max-width: 170px) 100vw, 170px\" \/>\u00ab Nous avons \u00e9t\u00e9 ravis de participer, aux c\u00f4t\u00e9s de la MRAG, \u00e0 la campagne \u00ab Herzen auf Schienen \u00bb. Cette collaboration a constitu\u00e9 une excellente opportunit\u00e9 de mettre en valeur notre chemin de fer ainsi que les exp\u00e9riences en montagne, \u00e0 travers un format innovant, ciblant sp\u00e9cifiquement le march\u00e9 allemand. \u00bb<\/em><\/p><p>Eleonora Sormani, Market Manager Europa de la Matterhorn Gotthard Bahn<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29966d5b watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"29966d5b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:20}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-334e022e animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"334e022e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-16410\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Camille-Kaufmann.png\" alt=\"\" width=\"170\" height=\"170\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Camille-Kaufmann.png 250w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Camille-Kaufmann-150x150.png 150w\" sizes=\"(max-width: 170px) 100vw, 170px\" \/><\/p><p class=\"elementToProof\"><i>\u00ab Accueillir ce Mega FamTrip \u00e9tait une belle opportunit\u00e9 pour le Val d\u2019Anniviers, d\u00e8s notre premi\u00e8re ann\u00e9e au sein de la MRAG. Cela nous a permis de pr\u00e9senter le potentiel de la destination \u00e0 de nombreux tour-op\u00e9rateurs nordiques et de renforcer notre ouverture aux march\u00e9s internationaux. \u00bb<\/i><\/p><p>Camille Kaufmann, responsable presse et produits de Sierre-Anniviers Marketing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9dc9bae watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"9dc9bae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b82d2ac animate-on-display elementor-widget elementor-widget-heading\" data-id=\"b82d2ac\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"marches-lointains\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">March\u00e9s lointains.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d4cfc1 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"8d4cfc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\"><strong>Situation sur les march\u00e9s en 2025.\u00a0<\/strong><\/p><div><p>La situation sur les march\u00e9s lointains en 2025 se r\u00e9v\u00e8le globalement stable, malgr\u00e9 un contexte international marqu\u00e9 par des incertitudes \u00e9conomiques et politiques. En Am\u00e9rique du Nord, la demande reste mod\u00e9r\u00e9ment positive. Aux \u00c9tats-Unis, la propension \u00e0 voyager se maintient \u00e0 un niveau \u00e9lev\u00e9, m\u00eame si les voyageurs se montrent plus s\u00e9lectifs, avec des r\u00e9servations plus tardives et des attentes accrues en mati\u00e8re de clart\u00e9 et de transparence. Au Canada, la prudence du climat de consommation s\u2019accompagne d\u2019une demande stable pour les voyages long-courriers de qualit\u00e9, en particulier pour des s\u00e9jours prolong\u00e9s et des circuits combin\u00e9s.<\/p><p>Sur le march\u00e9 asiatique, les tendances diff\u00e8rent selon les r\u00e9gions. Ta\u00efwan et Hong Kong conservent un fort attrait pour la Suisse, avec une demande croissante pour des voyages centr\u00e9s sur un seul pays et pour des offres haut de gamme. En Chine continentale, le contexte \u00e9conomique plus tendu renforce la sensibilit\u00e9 aux prix et oriente la demande vers des circuits multi-pays. En Asie du Sud-Est, Singapour, la Malaisie et l\u2019Indon\u00e9sie b\u00e9n\u00e9ficient d\u2019une croissance globalement stable et d\u2019une inflation ma\u00eetris\u00e9e, soutenant le pouvoir d\u2019achat et l\u2019int\u00e9r\u00eat pour les voyages, m\u00eame si la force du franc suisse impacte les d\u00e9cisions li\u00e9es au choix de la destination. Aux Philippines et en Tha\u00eflande, le ralentissement conjoncturel p\u00e8se actuellement sur le tourisme \u00e9metteur. Le Vietnam enregistre, au contraire, une croissance \u00e9conomique robuste, mais la demande touristique se concentre pour l\u2019instant principalement sur des circuits multi-pays. En Cor\u00e9e du Sud, l\u2019instabilit\u00e9 politique et ses r\u00e9percussions \u00e9conomiques ont fortement impact\u00e9 les voyages long-courriers en 2025, mais les premiers signes de reprise laissent entrevoir des perspectives plus favorables pour 2026.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-696aaeb animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"696aaeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\"><strong>Travail des march\u00e9s en 2025.<\/strong><\/p><p style=\"font-weight: 400;\">L\u2019approche sur les march\u00e9s lointains est diff\u00e9rente des march\u00e9s de proximit\u00e9. De plus, elle varie consid\u00e9rablement entre l\u2019Am\u00e9rique du Nord et l\u2019Asie. En Asie, des Market Managers locaux repr\u00e9sentent la MRAG. Ils rencontrent r\u00e9guli\u00e8rement les professionnels de l\u2019industrie du voyage afin de promouvoir et de vendre des s\u00e9jours \u00e0 travers le Valais. L\u2019accent est mis sur les clients B2B. Ils coordonnent \u00e9galement des collaborations avec de grandes entreprises locales ou des influenceurs. Certaines de leurs activit\u00e9s sont organis\u00e9es en \u00e9troite collaboration avec Suisse Tourisme. En ce qui concerne l\u2019Am\u00e9rique du Nord, la MRAG ne dispose pas de Market Manager sur place. La majorit\u00e9 du travail de march\u00e9 est r\u00e9alis\u00e9e par l\u2019interm\u00e9diaire de Suisse Tourisme. Comme pour l\u2019Asie, les activations sont principalement ax\u00e9es sur le B2B. En 2025, plusieurs activit\u00e9s sur les r\u00e9seaux sociaux ont toutefois cibl\u00e9 les clients finaux B2C.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e7748a e-grid e-con-boxed e-con e-child\" data-id=\"0e7748a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-7b7ac01 animate-on-display e-flex e-con-boxed e-con e-child\" data-id=\"7b7ac01\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTU1ODcsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d8d402 elementor-absolute country-svg elementor-widget elementor-widget-image\" data-id=\"8d8d402\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/grande-chine.svg\" class=\"attachment-large size-large wp-image-9559\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19f71ad elementor-widget elementor-widget-heading\" data-id=\"19f71ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Grande Chine<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b66f560 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"b66f560\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8930\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-c18dc93 animate-on-display e-flex e-con-boxed e-con e-child\" data-id=\"c18dc93\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTU2MDksInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02e3440 elementor-absolute country-svg elementor-widget elementor-widget-image\" data-id=\"02e3440\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/east-asia.svg\" class=\"attachment-large size-large wp-image-9560\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-513e73f elementor-widget elementor-widget-heading\" data-id=\"513e73f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Asie du Sud Est<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d61f97 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"4d61f97\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8930\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-d73cd0b animate-on-display e-flex e-con-boxed e-con e-child\" data-id=\"d73cd0b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTU2NDgsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63e9bdb elementor-absolute country-svg elementor-widget elementor-widget-image\" data-id=\"63e9bdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/korea.svg\" class=\"attachment-large size-large wp-image-9563\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9f193d elementor-widget elementor-widget-heading\" data-id=\"e9f193d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Cor\u00e9e du Sud<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b7e5e5 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"5b7e5e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8930\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-8d94ece animate-on-display e-flex e-con-boxed e-con e-child\" data-id=\"8d94ece\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTU2NjUsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a4964b elementor-absolute country-svg elementor-widget elementor-widget-image\" data-id=\"6a4964b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/usa-canada.svg\" class=\"attachment-large size-large wp-image-9557\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cebc464 elementor-widget elementor-widget-heading\" data-id=\"cebc464\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Etats-unis et\nCanada<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf4b46d elementor-absolute elementor-widget elementor-widget-image\" data-id=\"bf4b46d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/01\/arrow-trsnprnt.svg\" class=\"attachment-large size-large wp-image-8930\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32a910e6 watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"32a910e6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:20}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63335609 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"63335609\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\"><em><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-16414\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/David-Kestens.png\" alt=\"\" width=\"170\" height=\"170\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/David-Kestens.png 250w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/David-Kestens-150x150.png 150w\" sizes=\"(max-width: 170px) 100vw, 170px\" \/>\u00ab Gr\u00e2ce au travail de notre collaborateur Dominique Chen, nous avons eu le plaisir d\u2019accueillir la production d\u2019envergure \u00ab Hi Come In \u00bb en provenance de Ta\u00efwan dans la r\u00e9gion d\u2019Aletsch et du Cervin. Cette semaine intense, marqu\u00e9e par l\u2019implication de nombreux prestataires motiv\u00e9s, a permis d\u2019aboutir \u00e0 un tr\u00e8s beau r\u00e9sultat, avec une port\u00e9e consid\u00e9rable aupr\u00e8s de potentiels clients FIT ta\u00efwanais. \u00bb<br \/><\/em><\/p><p>David Kestens, responsable march\u00e9s et ventes d&rsquo;Aletsch Arena AG<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c22364c watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"2c22364c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:20}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63c0651 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"63c0651\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-16408\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Iwan-Bitschin.png\" alt=\"\" width=\"170\" height=\"170\" srcset=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Iwan-Bitschin.png 250w, https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Iwan-Bitschin-150x150.png 150w\" sizes=\"(max-width: 170px) 100vw, 170px\" \/><\/p><p><em>\u00ab Le projet \u00ab Valais-Singapore Ski Experience \u00bb nous a permis de faire d\u00e9couvrir \u00e0 de jeunes participants de Singapour la fascination des sports de neige. Parall\u00e8lement, la destination Saas-Fee\/Saastal a b\u00e9n\u00e9fici\u00e9 d\u2019une visibilit\u00e9 accrue. Gr\u00e2ce \u00e0 cette collaboration et \u00e0 la couverture m\u00e9diatique g\u00e9n\u00e9r\u00e9e, nous avons pu renforcer davantage notre pr\u00e9sence sur le march\u00e9 asiatique. \u00bb<\/em><\/p><p>Iwan Bitschin, repsonsable marketing et communication de Saastal Tourismus AG<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d09720b watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"4d09720b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2177021d animate-on-display elementor-widget elementor-widget-heading\" data-id=\"2177021d\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"voyage-de-presse\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Voyages de presse.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a3d0a4d animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"7a3d0a4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Parmi les activations m\u00e9dias r\u00e9alis\u00e9es par la MRAG, les voyages de presse sont un outil essentiel pour valoriser les destinations valaisannes aupr\u00e8s des journalistes internationaux. Ainsi, VWP coordonne une centaine de voyages par an, pour des m\u00e9dias cl\u00e9s. Cela assure une visibilit\u00e9 \u00e0 large spectre du Valais sur les march\u00e9s cibl\u00e9s par la MRAG.\u00a0<\/p><p>Ces derni\u00e8res ann\u00e9es, une attention particuli\u00e8re a toutefois \u00e9t\u00e9 port\u00e9e \u00e0 la qualit\u00e9 des collaborations plut\u00f4t qu\u2019au volume de participants. L\u2019objectif est de privil\u00e9gier des journalistes dont l\u2019audience et la ligne \u00e9ditoriale correspondent \u00e9troitement aux priorit\u00e9s strat\u00e9giques de la MRAG, afin de maximiser l\u2019impact m\u00e9diatique des voyages organis\u00e9s.<\/p><p style=\"font-weight: 400;\">Il existe plusieurs types de voyages de presse : les voyages th\u00e9matiques, les voyages individuels et les voyages de groupe. Pour les voyages th\u00e9matiques, la MRAG travaille proactivement sur un programme, en collaboration avec ses partenaires, pour d\u00e9finir un angle d\u2019approche. Les journalistes int\u00e9ress\u00e9s s\u2019y inscrivent en motivant leur int\u00e9r\u00eat \u00e0 travers une candidature et uniquement sous commissionnement.\u00a0<\/p><p style=\"font-weight: 400;\">Les voyages de groupe, quant \u00e0 eux, sont organis\u00e9s en \u00e9troite collaboration avec Suisse Tourisme. La MRAG propose un fil rouge pour le voyage qu\u2019ils valident. Le Media Trip Manager d\u00e9finit ensuite le programme avec les diff\u00e9rents partenaires de la MRAG, pour que Suisse Tourisme puisse le proposer \u00e0 leurs contacts. Pour les voyages individuels, un programme sur mesure est mis en place pour le journaliste. Il s\u2019agit g\u00e9n\u00e9ralement de demandes sp\u00e9cifiques de m\u00e9dias cl\u00e9s.\u00a0<\/p><p style=\"font-weight: 400;\">Selon un questionnaire de satisfaction envoy\u00e9 \u00e0 chaque journaliste apr\u00e8s leur visite et recherche effectu\u00e9e en Valais, les retours positifs d\u00e9montrent la qualit\u00e9 du travail de la MRAG et des exp\u00e9riences propos\u00e9es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1665747 elementor-widget__width-initial elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"1665747\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrousel d\u2019images\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 sur 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/IMG_9881-1536x864.jpg\" alt=\"IMG_9881\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 sur 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/IMG_9993-1536x864.jpg\" alt=\"IMG_9993\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 sur 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/IMG_0003-1536x864.jpg\" alt=\"IMG_0003\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d7a4c75 e-flex e-con-boxed e-con e-child\" data-id=\"5d7a4c75\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fa214b4 e-flex e-con-boxed e-con e-child\" data-id=\"fa214b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4dc3a03 e-grid e-con-boxed e-con e-child\" data-id=\"4dc3a03\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f27eee7 animate-on-display e-flex e-con-boxed e-con e-child\" data-id=\"f27eee7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71b377c elementor-widget elementor-widget-heading\" data-id=\"71b377c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">97 voyages de presse<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a91f005 elementor-widget elementor-widget-text-editor\" data-id=\"a91f005\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>-4,9% vs. 2024<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd9176c animate-on-display e-flex e-con-boxed e-con e-child\" data-id=\"bd9176c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1488738 elementor-widget elementor-widget-heading\" data-id=\"1488738\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">258 personnes soutenues<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3c6b19 elementor-widget elementor-widget-text-editor\" data-id=\"b3c6b19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"EN-US\">-31,4%<\/span><span lang=\"EN-US\"> vs. 2024<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81c15f1 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"81c15f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Provenance des personnes soutenues en 2025.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c697fc6 animate-on-display elementor-widget elementor-widget-valdev-bar-chart\" data-id=\"c697fc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"valdev-bar-chart.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        <canvas class=\"valdev-bar\" id=\"valdev-bar-c697fc6\"><\/canvas>\r\n\r\n                    <script>\r\n                document.addEventListener(\"DOMContentLoaded\", () => {\r\n                    let data = [{\"_id\":\"89280d4\",\"libelle\":\"CH\",\"valeur\":2},{\"libelle\":\"DE\",\"valeur\":30,\"_id\":\"c8bcadc\"},{\"libelle\":\"FR\",\"valeur\":12,\"_id\":\"ed7cef9\"},{\"libelle\":\"BNL\",\"valeur\":25,\"_id\":\"9fc8876\"},{\"libelle\":\"UK\\\/IRL\",\"valeur\":22,\"_id\":\"0d6870b\"},{\"libelle\":\"IT\",\"_id\":\"43cbcfa\",\"valeur\":19},{\"_id\":\"dfa5ec7\",\"libelle\":\"NORDICS\",\"valeur\":8},{\"_id\":\"7a20643\",\"libelle\":\"Autres Europe\",\"valeur\":15},{\"_id\":\"10b689a\",\"libelle\":\"USA\\\/CA\",\"valeur\":50},{\"_id\":\"aae4b50\",\"libelle\":\"KOR\",\"valeur\":16},{\"_id\":\"cb7e58e\",\"libelle\":\"TWN\",\"valeur\":30},{\"_id\":\"542c2db\",\"libelle\":\"THA\",\"valeur\":8},{\"_id\":\"71b5451\",\"libelle\":\"CN\",\"valeur\":20},{\"_id\":\"1129d06\",\"libelle\":\"PHL\",\"valeur\":1},{\"_id\":\"a4faab0\",\"libelle\":\"Multi-national\",\"valeur\":15}];\r\n                    let element = document.getElementById('valdev-bar-c697fc6');\r\n                    let created = false;\r\n                    document.addEventListener(\"scroll\", () => {\r\n                        if (!created) {\r\n                            let rect = element.getBoundingClientRect();\r\n                            let elemTop = rect.top;\r\n                            let elemBottom = rect.bottom;\r\n                            let isVisible = (elemTop >= 0) && (elemBottom <= window.innerHeight);\r\n                            if (isVisible) {\r\n                                created = true;\r\n                                createChart();\r\n                            }\r\n                        }\r\n                    })\r\n                    const createChart = () => {\r\n                        new Chart(element, {\r\n                            type: 'bar',\r\n                            data: {\r\n                                labels: data.map(row => row.libelle),\r\n                                datasets: [{\r\n                                    backgroundColor: 'rgba(211, 48, 41, 1)',\r\n                                    data: data.map(row => row.valeur)\r\n                                }]\r\n                            },\r\n                            options: {\r\n                                responsive: true,\r\n                                plugins: {\r\n                                    legend: {\r\n                                        display: false\r\n                                    }\r\n                                }\r\n                            }\r\n                        });\r\n                    }\r\n\r\n                });\r\n            <\/script>\r\n        \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b5f023 watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"8b5f023\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9f347a animate-on-display elementor-widget elementor-widget-heading\" data-id=\"d9f347a\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"fam-trips\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fam Trips.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e830b8 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"9e830b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"35\" data-end=\"311\">Les Fam Trips sont des voyages organis\u00e9s pour des professionnels de l\u2019industrie du voyage. Ils sont invit\u00e9s \u00e0 d\u00e9couvrir les produits des partenaires de la MRAG afin de pouvoir les int\u00e9grer dans leurs programmes et ensuite les vendre de mani\u00e8re plus cibl\u00e9e \u00e0 leurs clients.<\/p><p data-start=\"313\" data-end=\"624\">La MRAG \u00e9labore des programmes th\u00e9matiques destin\u00e9s aussi bien aux voyageurs individuels (FIT) qu\u2019aux groupes. Les contacts B2B sont invit\u00e9s par les Market Managers respectifs, notamment dans le cadre des programmes organis\u00e9s avant et apr\u00e8s le Swiss Travel Mart, \u00e9galement en collaboration avec Suisse Tourisme.<\/p><p data-start=\"626\" data-end=\"955\" data-is-last-node=\"\" data-is-only-node=\"\">Depuis quelques ann\u00e9es, la MRAG privil\u00e9gie une approche ax\u00e9e sur la qualit\u00e9 plut\u00f4t que sur la quantit\u00e9, en s\u00e9lectionnant de mani\u00e8re cibl\u00e9e les partenaires et les participants afin de maximiser l\u2019impact de ces voyages.<\/p><p data-start=\"626\" data-end=\"955\" data-is-last-node=\"\" data-is-only-node=\"\">Les Fam Trips poursuivent toujours les m\u00eames objectifs : int\u00e9grer de nouveaux produits orient\u00e9s vers le march\u00e9 et les clients dans l\u2019offre des tour-op\u00e9rateurs, et am\u00e9liorer leur connaissance des produits. Cela permet d\u2019augmenter durablement le chiffre d\u2019affaires et la valeur ajout\u00e9e dans les destinations partenaires de la MRAG.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ee99f1 e-flex e-con-boxed e-con e-child\" data-id=\"1ee99f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cff5e2a e-flex e-con-boxed e-con e-child\" data-id=\"cff5e2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1c4f157 e-grid e-con-boxed e-con e-child\" data-id=\"1c4f157\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e34036a animate-on-display e-flex e-con-boxed e-con e-child\" data-id=\"e34036a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99c0f3f elementor-widget elementor-widget-heading\" data-id=\"99c0f3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">20 Fam Trips<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f60559b elementor-widget elementor-widget-text-editor\" data-id=\"f60559b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>-16,7% vs. 2024<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7932d10 animate-on-display e-flex e-con-boxed e-con e-child\" data-id=\"7932d10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8252a48 elementor-widget elementor-widget-heading\" data-id=\"8252a48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">176 participants <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-619f575 elementor-widget elementor-widget-text-editor\" data-id=\"619f575\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"EN-US\">-25,1%<\/span><span lang=\"EN-US\"> vs. 2024<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8ad39d animate-on-display elementor-widget elementor-widget-heading\" data-id=\"b8ad39d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Provenance des participants en 2025. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa35fc5 animate-on-display elementor-widget elementor-widget-valdev-bar-chart\" data-id=\"aa35fc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"valdev-bar-chart.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        <canvas class=\"valdev-bar\" id=\"valdev-bar-aa35fc5\"><\/canvas>\r\n\r\n                    <script>\r\n                document.addEventListener(\"DOMContentLoaded\", () => {\r\n                    let data = [{\"libelle\":\"DE\",\"valeur\":33,\"_id\":\"c8bcadc\"},{\"_id\":\"e4b7c20\",\"libelle\":\"BNL\",\"valeur\":1},{\"libelle\":\"FR\",\"valeur\":21,\"_id\":\"ed7cef9\"},{\"libelle\":\"UK\\\/IRL\",\"valeur\":14,\"_id\":\"0d6870b\"},{\"_id\":\"887f0e2\",\"libelle\":\"NORDICS\",\"valeur\":40},{\"_id\":\"3fad346\",\"libelle\":\"Autres Europe\",\"valeur\":8},{\"_id\":\"4958e57\",\"libelle\":\"USA\\\/CA\",\"valeur\":8},{\"_id\":\"5a4432a\",\"libelle\":\"SG\",\"valeur\":1},{\"_id\":\"aae4b50\",\"libelle\":\"KOR\",\"valeur\":9},{\"_id\":\"cd79fce\",\"libelle\":\"TWN\",\"valeur\":12},{\"_id\":\"542c2db\",\"libelle\":\"THA\",\"valeur\":10},{\"_id\":\"71b5451\",\"libelle\":\"CN\",\"valeur\":17},{\"_id\":\"19ca861\",\"libelle\":\"PHL\",\"valeur\":2}];\r\n                    let element = document.getElementById('valdev-bar-aa35fc5');\r\n                    let created = false;\r\n                    document.addEventListener(\"scroll\", () => {\r\n                        if (!created) {\r\n                            let rect = element.getBoundingClientRect();\r\n                            let elemTop = rect.top;\r\n                            let elemBottom = rect.bottom;\r\n                            let isVisible = (elemTop >= 0) && (elemBottom <= window.innerHeight);\r\n                            if (isVisible) {\r\n                                created = true;\r\n                                createChart();\r\n                            }\r\n                        }\r\n                    })\r\n                    const createChart = () => {\r\n                        new Chart(element, {\r\n                            type: 'bar',\r\n                            data: {\r\n                                labels: data.map(row => row.libelle),\r\n                                datasets: [{\r\n                                    backgroundColor: 'rgba(211, 48, 41, 1)',\r\n                                    data: data.map(row => row.valeur)\r\n                                }]\r\n                            },\r\n                            options: {\r\n                                responsive: true,\r\n                                plugins: {\r\n                                    legend: {\r\n                                        display: false\r\n                                    }\r\n                                }\r\n                            }\r\n                        });\r\n                    }\r\n\r\n                });\r\n            <\/script>\r\n        \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1da7196 watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"1da7196\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d06fb2 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"9d06fb2\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"trafic\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trafic sur valais.ch.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9dcccb animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"c9dcccb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">L&rsquo;un des indicateurs permettant de mesurer l\u2019impact des activit\u00e9s de la MRAG sur les march\u00e9s internationaux est le trafic sur le site internet valais.ch. Les r\u00e9sultats montrent notamment que 9% des visites sur le site sont effectu\u00e9es par des h\u00f4tes en provenance des march\u00e9s de proximit\u00e9. Les march\u00e9s lointains repr\u00e9sentent, quant \u00e0 eux 2% des sessions. Cette diff\u00e9rence s\u2019explique principalement par une strat\u00e9gie majoritairement ax\u00e9e sur le B2B pour les march\u00e9s lointains.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4320c15 e-flex e-con-boxed e-con e-child\" data-id=\"4320c15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0038e59 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"0038e59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Provenance des visiteurs sur le site valais.ch.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5594f16 animate-on-display elementor-widget__width-initial elementor-widget elementor-widget-valdev-doughnut\" data-id=\"5594f16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"valdev-doughnut.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <canvas class=\"valdev-bar\" id=\"valdev-doughnut-5594f16\">\n\n        \n            <script>\n                document.addEventListener(\"DOMContentLoaded\", () => {\n\n                    let data = [{\"libelle\":\"Client\\u00e8le suisse\",\"valeur\":89,\"couleur\":\"#D12F28\",\"_id\":\"1dc31b5\"},{\"libelle\":\"Client\\u00e8le europ\\u00e9enne\",\"valeur\":9,\"couleur\":\"#E8D2BD\",\"_id\":\"23059fb\"},{\"libelle\":\"Client\\u00e8le des march\\u00e9s lointains\",\"valeur\":2,\"couleur\":\"#795032\",\"_id\":\"58d54c4\"}];\n                    let element = document.getElementById('valdev-doughnut-5594f16');\n                    let display_percent = \"yes\";\n\n                    const createChart = () => {\n                        new Chart(\n                            element, {\n                                type: 'doughnut',\n                                plugins: [\n                                    ChartDataLabels,\n                                ],\n                                data: {\n                                    labels: data.map(row => row.libelle),\n                                    datasets: [{\n                                        label: '',\n                                        data: data.map(row => row.valeur),\n                                        backgroundColor: data.map(row => row.couleur),\n                                        hoverOffset: 4\n                                    }]\n                                },\n                                options: {\n                                    responsive: true,\n                                    events: [],\n                                    plugins: {\n                                        legend: {\n                                            position: 'bottom',\n                                            onClick: (e) => e.stopPropagation(),\n                                            labels: {\n                                                boxWidth: 15,\n                                                boxHeight: 15,\n                                                useBorderRadius: true,\n                                                borderRadius: 2,\n                                            },\n                                        },\n                                        datalabels: {\n                                            \"color\": \"white\",\n                                            formatter: (value) => {\n                                                if(display_percent)\n                                                    return value + '%';\n                                                return value;\n                                            },\n                              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            });\n            <\/script>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ffa1762 watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"ffa1762\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9cce47 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"e9cce47\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"commercialisation\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Commercialisation.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa8f155 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"fa8f155\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"b2b\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">B2B.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc93a65 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"dc93a65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Depuis ao\u00fbt 2018, la MRAG dispose d\u2019une place de march\u00e9 digitale pour les clients professionnels de l\u2019industrie du voyage (B2B). C\u2019est par son biais que les produits et les services valaisans sont commercialis\u00e9s, distribu\u00e9s et vendus sur les march\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0052b3 e-flex e-con-boxed e-con e-child\" data-id=\"a0052b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8e4c306 e-flex e-con-boxed e-con e-child\" data-id=\"8e4c306\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-55036dd e-grid e-con-boxed e-con e-child\" data-id=\"55036dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2b4e54b animate-on-display e-flex e-con-boxed e-con e-child\" data-id=\"2b4e54b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a244216 elementor-widget elementor-widget-heading\" data-id=\"a244216\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CHF 3'113'500.- <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cde28fb elementor-widget elementor-widget-text-editor\" data-id=\"cde28fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Chiffre d&rsquo;affaires B2B<br \/>(-8,6% vs. 2024)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cac87ca animate-on-display elementor-widget elementor-widget-heading\" data-id=\"cac87ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Chiffre d'affaires par march\u00e9 (en milliers de francs). <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6e1e98 animate-on-display elementor-widget elementor-widget-valdev-bar-chart\" data-id=\"e6e1e98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"valdev-bar-chart.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        <canvas class=\"valdev-bar\" id=\"valdev-bar-e6e1e98\"><\/canvas>\r\n\r\n                    <script>\r\n                document.addEventListener(\"DOMContentLoaded\", () => {\r\n                    let data = [{\"_id\":\"d68aad8\",\"libelle\":\"CH\",\"valeur\":72},{\"libelle\":\"DE\",\"valeur\":112,\"_id\":\"c8bcadc\"},{\"libelle\":\"FR\",\"valeur\":3,\"_id\":\"ed7cef9\"},{\"_id\":\"790976d\",\"libelle\":\"BNL\",\"valeur\":0.3},{\"libelle\":\"UK\\\/IRL\",\"valeur\":5,\"_id\":\"0d6870b\"},{\"libelle\":\"IT\",\"_id\":\"43cbcfa\",\"valeur\":17},{\"_id\":\"f82cfe3\",\"libelle\":\"NORDICS\",\"valeur\":37},{\"_id\":\"7252253\",\"libelle\":\"Autres 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                legend: {\r\n                                        display: false\r\n                                    }\r\n                                }\r\n                            }\r\n                        });\r\n                    }\r\n\r\n                });\r\n            <\/script>\r\n        \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4d722a watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"c4d722a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:20}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50715360 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"50715360\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"comptes-2025\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comptes 2025.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a88f41f animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"4a88f41f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Les comptes 2025 de la Matterhorn Region SA (MRAG) laissent appara\u00eetre une perte de CHF 32\u2019881.40, pour des d\u00e9penses de CHF 7\u2019147\u2019998.50 et des recettes de CHF 7\u2019115\u2019117.10. Les recettes et les d\u00e9penses augmentent par rapport aux comptes 2024 essentiellement \u00e0 cause du renforcement des ventes dans le domaine du B2C et le soutien du Fonds Innotour pour le d\u00e9veloppement du Trade Hub \u00e0 hauteur de CHF 500&rsquo;000.-.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6521b283 elementor-button-info elementor-widget elementor-widget-button\" data-id=\"6521b283\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTU5MTgsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Calque_1\" data-name=\"Calque 1\" viewBox=\"0 0 114.5 114.5\"><defs><style>.cls-1{fill:#fafafa;}.cls-2{fill:#a8091a;}<\/style><\/defs><path class=\"cls-1\" d=\"M57.25,0A57.25,57.25,0,1,0,114.5,57.25,57.25,57.25,0,0,0,57.25,0Zm-6.1,77.9a2.6,2.6,0,0,1-3.68-3.68l17-17-17-17a2.6,2.6,0,0,1,3.68-3.68L71.8,57.25Z\"><\/path><path class=\"cls-2\" d=\"M47.47,36.6a2.6,2.6,0,0,0,0,3.68l17,17-17,17a2.6,2.6,0,0,0,3.68,3.68L71.8,57.25,51.15,36.6A2.6,2.6,0,0,0,47.47,36.6Z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire la suite<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00f74b5 animate-on-display elementor-widget elementor-widget-text-editor\" data-id=\"00f74b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/MRAG_Comptes-2025_FR.pdf\" target=\"_blank\" rel=\"noopener\">T\u00e9l\u00e9charger les comptes<\/a><\/p><p><a href=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/Rapport-de-revision-MRAG-2025.pdf\" target=\"_blank\" rel=\"noopener\">T\u00e9l\u00e9charger le rapport de r\u00e9vision<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ba6557b watch-on-display e-flex e-con-boxed e-con e-parent\" data-id=\"1ba6557b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:20}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70069834 animate-on-display elementor-widget elementor-widget-heading\" data-id=\"70069834\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"pv-25\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Proc\u00e8s-verbal 2025.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e24d58 elementor-button-info elementor-widget elementor-widget-button\" data-id=\"6e24d58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2026\/03\/PV_AG-MRAG_2025.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Calque_1\" data-name=\"Calque 1\" viewBox=\"0 0 114.5 114.5\"><defs><style>.cls-1{fill:#fafafa;}.cls-2{fill:#a8091a;}<\/style><\/defs><path class=\"cls-1\" d=\"M57.25,0A57.25,57.25,0,1,0,114.5,57.25,57.25,57.25,0,0,0,57.25,0Zm-6.1,77.9a2.6,2.6,0,0,1-3.68-3.68l17-17-17-17a2.6,2.6,0,0,1,3.68-3.68L71.8,57.25Z\"><\/path><path class=\"cls-2\" d=\"M47.47,36.6a2.6,2.6,0,0,0,0,3.68l17,17-17,17a2.6,2.6,0,0,0,3.68,3.68L71.8,57.25,51.15,36.6A2.6,2.6,0,0,0,47.47,36.6Z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire le proc\u00e8s-verbal<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table des mati\u00e8res Matterhorn Region SA Rapport de gestion Matterhorn Region SA 2025 Editorial. De la stabilit\u00e9 dans le changement. En 2025, dans un environnement international incertain, la MRAG a fait \u00e9voluer son mod\u00e8le et renforc\u00e9 sa collaboration avec ses partenaires afin de soutenir le positionnement du Valais \u00e0 l\u2019international. Lire le mot Matterhorn Region [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-15548","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rapport de gestion Matterhorn Region SA - 2025<\/title>\n<meta name=\"description\" content=\"Nous accompagnons et soutenons les productions audiovisuelles en Valais en privil\u00e9giant une approche culturelle et \u00e9conomique \u00e9quilibr\u00e9e.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rapport-valais.ch\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rapport de gestion Matterhorn Region SA - 2025\" \/>\n<meta property=\"og:description\" content=\"Nous accompagnons et soutenons les productions audiovisuelles en Valais en privil\u00e9giant une approche culturelle et \u00e9conomique \u00e9quilibr\u00e9e.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rapport-valais.ch\/\" \/>\n<meta property=\"og:site_name\" content=\"Rapport de gestion\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-23T11:32:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rapport-valais.ch\/wp-content\/uploads\/2024\/03\/Valais_RVB_FR-512.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ValaisFilmCom\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"27 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rapport-valais.ch\\\/fr\\\/rg-mrag-2025\\\/\",\"url\":\"https:\\\/\\\/rapport-valais.ch\\\/\",\"name\":\"Rapport de gestion Matterhorn Region SA - 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